Свежие новости и отзывы о Google

Сервис тестирует новые возможности в приложении... →

Гэри Илш провел опрос в Twitter... →

I have been reluctant to cover the negativity around the Google May 2020 core update because I don't want it to come across as me complaining because I was hit. But there has been a lot of complaints not just from the SEO community but from normal searchers about a quality drop in Google's search results since May 2020.... →

Gary Illyes from Google posted four Twitter polls asking SEOs how has their work changed since the COVID-19 outbreak. The results seems super interesting to me, because it seems for some SEOs, nothing much changed but for others, it changed a lot.... →

The number of complaints I am seeing from SEOs over the past couple of weeks around indexing is large. Basically I am seeing Google have to respond about there being no issues with how fast or deep Google is indexing sites. Googlers are saying, it might not be worth Google's time to index those pages.... →

We've seen Google group snippets but now Google is testing that the first snippet in the group has a larger font size for the title. This was spotted by both Brodie Clark and Brian Freiesleben and posted on Twitter.... →

Believe it or not, Google has tested ads in the people also search for format. Google also tested ads in the people also consider and people also view formats. But Mordy Oberstein found the people also search for in a carousel format and I wanted to document it here, amongst the others.... →

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Posted by David_FarkasIf you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often, before you build a link, you have to build a relationship with the site owner first. This means anything from following them on Twitter, commenting mindfully on their posts, writing emails t... →

За основу взята программа Google Preferred... →

Apple вызовет некоторых сотрудников в офис в конце мая-начале июня, и ее подход резко отличается от позиции конкурентов. Команды Facebook и Google в ближайшие месяцы продолжат работать из дома, а Twitter и Square пошли еще дальше и планируют перевести удаленный режим на постоянную основу. Издание Business Insider попыталось разобраться, почему Apple пошла другим путем.... →

Бесплатный скрипт от команды Penguin-team удаляет неэффективные плейсменты в КМС-кампаниях  ... →

Today is Memorial Day in the United States and the search engines; including Google, Yahoo and Bing have dressed up for the day. Google has historically done nothing for the day, but last year they went with a grayed out logo and flag theme. They did the same thing this year.... →

Заказать еду, организовать рабочий процесс, купить билеты, выучить новый язык — почти для любой задачи можно найти подходящее приложение в Google Play, App Store и других магазинах. Само собой, подход к продвижению каждого из таких приложений будет зависеть от категории, тематики и целевой аудитории продукта, но есть и более-менее универсальные схемы и советы. Разобраться в наиболее подходящих форматах и креативах для каждой ситуации помогает Никита Шамин, руководитель отдела мобильной рекламы РА MediaNati... →

Для крупных сайтов это нецелесообразно... →

Posted by AnnSmartySomehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times, you... →

Исследование Google и видеокурс для вебмастеров... →

We continue to look at how the pandemic is impacting the world of mobile apps. Notably, we saw the launch of the Apple/Google exposure notification API with the latest version of iOS.... →

Привет! Это пятый выпуск подкаста «Как (не) работать» и мы его ведущие Аня и Оля. На этот раз мы пообщались с Юлей Некрасовой, пиарщицей и маркетологом, которая сначала долго и трудолюбиво работала, а потом всё бросила и отправилась в путешествие. А потом ещё раз повторила тот же путь. Выпуск уже можно послушать на платформах iTunes, Soundcloud, Castbox, «Яндекс.Музыке», Google Podcasts и «ВKонтакте».... →

Джон Мюллер отвечает на вопросы... →