Свежие новости и отзывы о Google

Paytm, India’s most valuable startup, said on Monday it processed 1.2 billion transactions in the month of February, illustrating the level of penetration it has made in one of the world’s fastest-growing payments markets where it competes with Google, Facebook, Amazon, and Flipkart-backed PhonePe. Paytm said its users made 1.2 billion transactions last month across […]... →

Google: переход на mobile-first индексацию, запланированный на март, будет постепенным... →

В ресурсах Google Analytics 4 теперь можно импортировать данные из внешних источников... →

С 1 апреля Google Ads прекратит показ товарных объявлений-витрин и удалит соответствующие группы объявлений... →

Posted by Dr-PeteOn February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here's a two-week view (February 10-23): Here's a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let's cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015. Are we losing our minds? ... →

В ближайшую неделю научимся настраивать стратегии и создавать качественные объявления в Яндекс.Директ и Google Ads, а также узнаем как тестировать модель атрибуции, «выращивать» и удерживать клиентов и многое другое.... →

Google may have pushed another algorithm update starting this past weekend, I almost did not cover it. There was also a possible local search ranking update by Google over the past two days. Google's Danny Sullivan said...... →

Generally when it comes to a Google local ranking algorithm update, you need to wait a week or so to see the chatter from the local SEO community. I am not seeing that chatter yet but BrightLocal's tracking tool is lighting up over the past two days, showing signs of serious fluctuations in the local rankings in Google Search.... →

If you missed the live Google Search Central Live conference from the other day, you are in luck, the recording is now officially available on YouTube. It is relatively short for a conference and won't take you too long to watch.... →

Google's John Mueller said on Twitter that the place where your URL structure matters most is likely with international websites and sites that have sections of adult oriented content. It will help Google figure out the site better and know how to segment or filter elements if you have the proper URL structure.... →

Here is a fun SEO question I found the other day where Google's John Mueller if Google passes PageRank to mailto or telephone hyperlinks. The answer is no, Google only follows links between canonical URLs and in mailto and tel links, there is no real canonical set.... →

Google Search for many queries and search result pages shows a video box that takes searchers to videos mostly on YouTube but other platforms as well. Now, Google is testing playing those videos directly in the search results page and not taking you to YouTube.com or the site the video is hosted on.... →

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Posted by Greg_GiffordWhile Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Fridays. I'm Greg Gifford, the Vice President of Search at SearchLab, a b... →

Over the past year or so, voice transcription startup Otter.ai doubled down on the future of remote work by integrating its product with meeting apps like Zoom and Google Meet. With the COVID-19 pandemic having sent so many to work from home, those investments have paid off — the company has transcribed over 100 million […]... →

Google's Danny Sullivan said to start, when the Page Experience Update rolls out, it won't be a massive change. It might grow in terms of importance over the years. But to start, Danny said "it shouldn't be the case that overnight, we flip some type of switch and there's a massive change."... →

A week after Facebook grabbed eyeballs globally by blocking news publishers and turning off news-sharing on its platform in Australia, the country’s parliament has approved legislation that makes it mandatory for platform giants like Facebook and Google to negotiate to remunerate local news publishers for their content, to take account of how journalism is shared […]... →

Has there been a time where Google has said they no longer use a specific ranking signal? I mean, they said this like 20 years ago with maybe the meta keywords tag? Google said this with rel next/prev, Google News stock tickers and keywords, and some other things. But generally, it is rare to see Google say we no longer use X as a ranking signal.... →

One other little tidbit or nugget from the Search Central Live event was that Gary answered how many times Google changed its search algorithm due to SEOs gaming the system. Gary said in the past ten years, he thinks it was about four or five times, that he can remember.... →

Google will sunset and stop supporting the Showcase Shopping Ads it initially announced about two years ago. Google said "starting April 1, 2021, Showcase Shopping ad groups will be removed and will stop serving your ads. Performance data for removed ads and ad groups will still be available in account reports."... →