Свежие новости и отзывы о Google

In the last Google office hours, Gary Illyes said that Google is not more likely to crawl or index shorter or more niche content better or worse than other forms of content. Just because the content is shorter and potentially cheaper to crawl, it doesn't mean Google will index that content faster or any better than longer content.... →

Here is a good one-liner from Google's John Mueller on the technicalities of the Google index. John said on Twitter "A page's content doesn't need to be indexed for a page to be indexed."... →

Google's John Mueller said on the last Google office hours that using HTTP/3 for your server will likely not have any impact on your SEO or rankings in Google Search. He said it also would not likely lead to much or any gains in terms of your core web vitals scores.... →

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The Federal Trade Commission this week announced that it has settled lawsuits against Google and iHeartMedia relating to “deceptive endorsements” of the Pixel 4 phone. According to a statement issued by the FTC, nearly 29,000 ads were aired featuring radio personalities. The suit notes specifically that the promoters in question never used the handset, in […] Google/iHeartMedia will pay $9.4M to settle FTC charges for ‘deceptive’ Pixel 4 radio ads by Brian Heater originally published on TechCrunch... →

Google is testing various headlines for the Local Service Ads. Two of them show the "Ads" label and one does not, while they all test different headlines for the ad listings.... →

The new Google Business Profile interface in Google Search to update your local listing can show the previous location your business was listed at before you tried to move that location. I believe the old interface would show you a map pin of your current location as you try to move it but it would not label it as "previous."... →

Google may now show you the time it takes to review a requested edit in Google Business Profiles. So if you edit, let's say, your business category, Google may show you that this type of edit takes about 10 minutes to be reviewed by someone at Google.... →

Joy Hawkins team did another small local ranking study in Google and found that the longer reviews, the wordier reviews, tend to rank towards the top of the reviews and also stay there for longer.... →

Google is testing the Things to know search refinement expander feature in a carousel format. Normally, the Things to know is in this list format but here Google is testing it in a carousel format.... →

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India’s VerSe Innovation — the $5 billion Indian startup behind news aggregator Dailyhunt, short-video platform Josh, and hyperlocal video app PublicVibe — has cut 150 employees, or 5% of its workforce of 3,000, TechCrunch has learned and confirmed. The Bengaluru-based startup informed impacted employees on Friday and separately held a town hall meeting on Monday […] Google, Microsoft-backed VerSe Innovation cuts 5% of workforce, reduces salaries by Jagmeet Singh originally published on TechCrunch... →

Российские и зарубежные SEO-специалисты неоднократно отмечали, что именно с Google Search Console оптимизатор может качественно улучшить сайт и получить больше трафика. Кроме того, через консоль сам поисковик может передавать сигналы о проблемах с безопасностью или о подозрениях на манипулятивные действия.… Читать далее →... →

For the past several weekends, I've been reporting about a Google search ranking algorithm update that hit on a Friday and continued throughout the weekend. Well, last weekend was the Thanksgiving holiday in the US and I did see some signs of a possible Google Search ranking algorithm update - but truth is, it is unlikely that Google pushed something out on a Friday of Thanksgiving.... →

Google lets you dive into some of the reviews on a business listing, so if you say show me the reviews of the bar in a hotel, Google will let you do that. Now, when you do that, Google will add a bar that shows you the positive versus unfavorable mentions of that bar in that venue.... →

Google's Search Liaison, Danny Sullivan, said there is no such thing as an SEO compliance score from Google. He said instead think about avoiding technical errors, don't spam, and use best practices for your content.... →

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Google probably did yet another weekend search ranking algorithm update, I see a pattern here. Google's Hyung-Jin Kim said E-A-T is used for all queries, not just YMYL. Google documented its notable search updates, they now call systems...... →

Gary Illyes from Google announced at the Google Search Central Live in Singapore yesterday that Googlebot, Google, can now crawl from outside of the US. He said, according to reports, that the system to handle this is currently live but may not be used in all cases or it may not be used at all for your site.... →

And you think you have a duplicate content problem on your site? Google said, "60% of the internet is duplicate." Gary Illyes posted this slide at the Google Search Central Live in Singapore the other day.... →