Свежие новости и отзывы о Google

Заказать еду, организовать рабочий процесс, купить билеты, выучить новый язык — почти для любой задачи можно найти подходящее приложение в Google Play, App Store и других магазинах. Само собой, подход к продвижению каждого из таких приложений будет зависеть от категории, тематики и целевой аудитории продукта, но есть и более-менее универсальные схемы и советы. Разобраться в наиболее подходящих форматах и креативах для каждой ситуации помогает Никита Шамин, руководитель отдела мобильной рекламы РА MediaNati... →

Для крупных сайтов это нецелесообразно... →

Posted by AnnSmartySomehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times, you... →

Исследование Google и видеокурс для вебмастеров... →

We continue to look at how the pandemic is impacting the world of mobile apps. Notably, we saw the launch of the Apple/Google exposure notification API with the latest version of iOS.... →

Привет! Это пятый выпуск подкаста «Как (не) работать» и мы его ведущие Аня и Оля. На этот раз мы пообщались с Юлей Некрасовой, пиарщицей и маркетологом, которая сначала долго и трудолюбиво работала, а потом всё бросила и отправилась в путешествие. А потом ещё раз повторила тот же путь. Выпуск уже можно послушать на платформах iTunes, Soundcloud, Castbox, «Яндекс.Музыке», Google Podcasts и «ВKонтакте».... →

Джон Мюллер отвечает на вопросы... →

There are a number of different technologies both proposed and in development to help smooth the reopening of parts of the economy even as the threat of the global COVID-19 pandemic continues. One such tech solution launching today comes from Brian McClendon, co-founder of Keyhole, the company that Google purchased in 2004 that would form […]... →

This week, Google confirmed that the May 2020 core update is completely rolled out. We may be seeing some ranking<< algorithmic tremors in the past day or so. I released a new fun site named WasThereAGoogleUpdate.com, it is fun...... →

Rusbase Young запустил новый подкаст «Как (не) работать». В нём мы общаемся с теми, кто нашёл альтернативу традиционным трудовым отношениям, режиму работы 5/2 и офису. Мы публикуем расшифровку четвёртого выпуска с Алексеем JesusAVGN — стримером, который живёт за счёт донатов. Полную версию можно послушать на всех наших платформах: iTunes, Soundcloud, Castbox, «Яндекс.Музыке», Google Podcasts, «ВKонтакте» и Telegram.... →

I am seeing signs from both the SEO chatter in the community and the tracking tools that the past day or so there may have been a Google search ranking and algorithm update. It might be just tremors or small tweaks to the Google May 2020 core update or it might be something totally unrelated.... →

Kevin Indig posted a poll on Twitter, which I retweeted, asking how much does position number one on Google matter today vs 10 years ago? I am a bit surprised to see the responses to this question. In short, it seems SEOs are super split on this.... →

In February we covered some complaints about Google showing "uploaded by" in some of the search result snippets. Often, the upload by will cite the person who uploaded the video and not the person who wrote the content on the page where the snippet is coming from. An SEO named Stephen said he was able to remove the uploaded by section with a meta tag.... →

April 2010, Matt Cutts who was working at Google on search, was asked how does he see search working in a decade from now. It is always fun to look at predictions from the past and see how they came out.... →

It sounds like the Google Search Relations team, aka John Mueller, Gary Illyes, Martin Splitt and others have started a podcast, in addition to the YouTube channel. The podcast was probably Gary's idea, since he is camera shy.... →

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Вести подкаст будут Джон Мюллер, Гэри Илш и Мартин Сплит... →

Чтобы помочь компаниям адаптироваться к новой реальности... →

Posted by KameronJenkinsWith marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you'll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever. Click on the whiteboard image above to open a high-resolution version in a new tab! V... →

Google has announced a new, welcome and no doubt long asked-for feature to its Maps app: wheelchair accessibility info. Businesses and points of interest featuring accessible entrances, bathrooms and other features will now be prominently marked as such. Millions, of course, require such accommodations as ramps or automatic doors, from people with limited mobility to […]... →