Свежие новости и отзывы о Google

Google’s data centers run 24/7 and suck up a ton of energy — so it’s in both the company’s and the planet’s interest to make them do so as efficiently as possible. One new method has the facilities keeping an eye on the weather so they know when the best times are to switch to […]... →

A year ago, back in the days of in-person conferences, Google officially announced the launch of its Anthos multi-cloud application modernization platform at its Cloud Next conference. The promise of Anthos was always that it would allow enterprises to write their applications once, package them into containers and then manage their multi-cloud deployments across GCP, […]... →

Google Meet, like all video chat products, is seeing rapid growth in user numbers right now, so it’s no surprise that Google is trying to capitalize on this and quickly iterating on its product. Today, it is officially launching a set of new features that include a more Zoom-like tiled layout, a low-light mode for […]... →

Google is adding a new feature to Search that will help you keep track of all the TV shows and movies you want to watch during these long weeks at home. The company had already been offering personalized TV and movie recommendations in Search, as of an update released last fall. Building out a watchlist […]... →

Posted by Cyrus-ShepardWhy a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.Choosing the wrong keywords means wasting your time and budget on content that will never gain visibility in search results.Conversely, choosing smart, t... →

Workplace productivity software has had an insane year with slick subscription tools popping up seemingly each new day. VCs have been backing the tools en masse, and startups are continuing to find new holes in company workflows that can be patched with a new service. Hugo is a collaborative note-taking app focused on sharing meeting […]... →

Google has expanded the Google Question Hub feature, where Google shows a question box in the search results. Google told me they are piloting this now in the US specifically for COVID-19 queries where Google's search results may not have content to satisfy the query.... →

Google's John Mueller said on Twitter that Google tries to filter out the automated queries from rank checking tools and similar tools in its performance reports within Google Search Console. John said "We do filter out a ton of these, but I imagine you'll always end up with some of the requests in your stats."... →

Google seems to be testing a new interface for how to results, maybe just with recipes or maybe more wide spread. Brian Freiesleben shared this recipe result that shows the old and new interface side by side.... →

Yesterday afternoon I reported on Search Engine Land that Google seemed to be having issues indexing new content. This was maybe for an hour or two, where if you published new content, Google would not index or show it in the search results. Based on my tracking, this lasted about two hours and Google fixed whatever issue there was.... →

Google announced some big news - Google Shopping is now free. That means you can add your products for free to the Google Shopping tab in Google Search. Google said "Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google."... →

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Facebook инвестировала $5,7 млрд в телекоммуникационную индийскую компанию Jio Platforms. После одобрения сделки со стороны регуляторов Facebook получит 9,9% акций и станет крупнейшим миноритарным акционером компании, пишет The New York Times. Jio Platforms — это крупнейший оператор связи и интернета в Индии, компания принадлежит холдингу Reliance Industries миллиардера Мукеша Амбани.  Индия является одним из крупнейших рынков для компани. Аудитория мессенджера WhatsApp, принадлежащего Facebook, в Индии пре... →

Сначала в США, а потом и по всему миру... →

По данным Reuters, принадлежащий Facebook мессенджер WhatsApp пытается запустить в Индии свою платёжную систему — конкурента Google Pay.... →

Posted by yetisteveThere are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a featured snippet, you no longer appear elsewhere in the search results). Two things I have never seen tested are the actual user reactions to and behavior with SERPs. My team and I set ... →

Epic Games is finally settling its feud — kind of — with Google and putting Fornite onto the Google Play Store, but the studio sounds pretty pissed about it. When Fortnite launched on mobile in 2018, Epic Games very notably sidestepped the Google Play Store and pushed users to download the title directly from their […]... →

Google is making a change to its product search offering meaning that unpaid listings picked by algorithm will dominate results displayed on the Google Shopping tab, instead of mostly paid product listings. In a blog post announcing the move, Bill Ready, president of Google’s commerce division, cited the coronavirus pandemic as a catalyst for Google […]... →

In January Google started to display favicons in the desktop search results, only to mostly remove them a month later after a lot of criticism. But since then Google has been testing showing these favicons to a limited number of searchers and they continue to do so today, even four months later.... →

Google has added options for some local businesses to highlight the types of services they are offering during the COVID-19 outbreak. This is within the Google Local Services Ads and you can select, depending on your business type, what levels and types of services you offer.... →