Свежие новости и отзывы о Google

Google тестирует новый вариант оформления блока локальной выдачи (Local Pack) с «плиточным» дизайном для кнопок, который зарубежные специалисты сочли непонятным и неудобным: Как видим, у каждой компании, попавшей в блок, есть кнопки для деталей, перехода на сайт, для звонка, просмотра фотографий и т.д. Похожий «плиточный» дизайн использовался в тестовом оформлении блока локальной выдачи в формате […] Сообщение Google тестирует «плиточный» дизайн кнопок в Local Pack появились сначала на Searchengines.ru.... →

Happy Holidays and New Years - this week we covered a possible Google update that happened on Christmas - but I am not sure if it is real. The Google Analytics bug from December 16th won't be fixed for another few weeks. Google said e-commerce sites do not have to worry as much about E-A-T...... →

Google's John Mueller said in a video hangout this morning at the 53:52 mark into that video that E-A-T is less important for e-commerce sites. E-A-T is more focused on sites where "the type of information is critical for the user, where they really need to know that they get the right information there," he said.... →

Google has removed the Google search help documents for the live coverage carousel, which was something Google launched in 2016 as a pilot launch. John Mueller from Google said "It's currently still in very limited availability, so it doesn't make sense to have the docs public just yet."... →

A new "feature" was released earlier this month where Google would automatically take photos that you add to your Google My Business profile and create Google Posts out of them. Not only that, it seems you cannot delete the Google Posts that were automatically created!... →

Google is testing a new style for the buttons in the local pack results. I am not sure if this is a bug but Valentin Pletzer spotted this and posted this screen shot, where the buttons look like tiles. There are buttons for details, website, call, directions, photos and more.... →

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А примеров проблемных URL нет... →

Оскорбления лучше удалять... →

Автор: Джо Мартинес – директор по клиентской стратегии в Clix Marketing. Хорошо знаком со всеми аспектами PPC, но больше всего интересуется медийной рекламой, ремаркетингом и рекламой в YouTube. Иногда успешная PPC-кампания требует подхода «меньше, да лучше». Минус-аудитории могут помочь вам направить нужных пользователей вниз воронки. Эти исключения также позволяют предотвратить показ рекламы нерелевантным сегментам аудитории. Продуманное сочетание […] Сообщение 4 аудитории, которые стоит исключить из тарг... →

Posted by NikiMosierWhat are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Here's another edition of Whiteboard Friday. I'm Niki Mosier, a senior SEO account manager at Two Octobers, and I'm here today to talk to you about the not-so-secret va... →

The second season of the Penn Badgley romantic murder drama “You” launches on Netflix today — and along with it, a new project called Cosmopolitan Watch Party. You can hit play on the Watch Party website at the same time as you hit play on each episode, kicking off an experience that runs alongside the show. […]... →

Over the past few days or so, I have been seeing chatter both at WebmasterWorld and Black Hat World around ranking and traffic changes related to Google organic search. I got to say, I doubt Google pushed anything specific this week or even next week. Rankings do change by itself and new content is always being added to the index but an algorithm update - I doubt it.... →

John Mueller from Google was asked if a salience score matters for SEO. His response was "Where do you see that?" Reading into that, I suspect he means, no - but where is that myth coming from. If you dig a bit, you can see it mentioned in the Google Cloud AI docs around entities.... →

Martin Splitt from Google seemed almost upset by advice he saw someone was given around how to use HTML headings or Hx tags on a page. An SEO was told to use H3 tags for level-2 subheading. So what this person did was was make a style for h3 aria-level="2"!... →

Google Search Console is super useful and helpful and the messages can be critical for the performance and safety of your web site. But some messages are not as useful, such as the uncommon downloads notification. Over the past few weeks, webmasters have been reporting getting a ton of these and were unsure how to act on them.... →

Remember the bug we helped uncover with Google Analytics that occurred on December 16, 2019? Well, it is still not fixed and probably won't be fixed for weeks. Google posted an update saying "We have revised our estimated reprocessing timelines for Dec 16-17 data to be ~2 weeks for 360 accounts and ~3 weeks for standard accounts."... →

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Так как в них может быть что-то полезное... →

Posted by FeliciaCrawfordWell, folks, it's that time of year again. It's hard to believe we've already gone another turn around the ol' sun. But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts, averaging out to about 4 per week. Out of those 207, the twenty-five I'm sharing with you below were the most-read pieces of the year. If you're strapped for time (and who i... →