Свежие новости и отзывы о Google

Posted by randfishEver get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You're not alone. The search giant has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and temporal/historical signals to give you exactly the answer you want. For marketers and SEOs, this poses a frustrating challenge. Do we still optimize for keywords? The answer is "sort of." But I thi... →

What a fun week in the SEO space - we had Google do some explaining or myth busting around the March 2019 core algorithm update, no - it wasn't a reversal. Google just noticed that they have not supported the rel=next/prev markup for years now...... →

Платформа мобильной атрибуции и маркетинговой аналитики AppsFlyer опубликовала рейтинг самых популярных платформ для мобильной рекламы — Performance Index. В пятерку самых популярных площадок в Восточной Европе снова вошли российские сервисы Яндекс.Директ и myTarget.  По данным исследования, Facebook и Google продолжают занимать лидирующие позиции в рейтинге, но при этом появляются и другие влиятельные игроки, особенно в […] Сообщение Директ и myTarget остаются в пятерке лучших платформ для мобильной реклам... →

Google stole this spotlight at this year’s GDC with the launch of Stadia. What the game streaming service lacked in specifics, it more than made up for in buzz. The software giant certainly isn’t the only one eying the space, however. A new report from US Gamer puts Walmart in the running, as well. The […]... →

After I wrote up the what is neural matching, I got to thinking and decided to email Google a bunch of questions, which I published at Search Engine Land as Danny Sullivan posted the answers on Twitter via the @searchliaison account.... →

Google has released their annual web spam report and I just love comparing the previous year report to this one. Here are some of the highlights from the report, including Google sent 4 million manual actions in 2018, where sent 6 million in 2017.... →

With all the controversy around Google just noticing they haven't supported the rel=next/prev and now trying to dig themselves out of a hole - folks are curious how Bing supports it. Frédéric Dubut from Bing said on Twitter that Bing uses them for discovery and understanding site structure but they do not use it to merge pages into a set.... →

As you know, Google told us they just realized that rel=next and rel=prev is no longer supported for the past year or so. Yea, I know. So now what? How do you ensure Google can find your paginated content? How do you communicate to Google a series of pages is part of a set? Mihai Aperghis asked Google's John Mueller a series of hard questions this morning in the webmaster hangout addressing this.... →

Google's John Mueller said on Twitter that Google doesn't have an organic traffic budget that will stop sending a site traffic once it reaches a certain number. He said "we try to show pages in search when our algorithms think they're relevant, not based on counters."... →

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Один из них соотносит слова и запросы, в другой – страницы и концепты... →

Вышло второе обучающее видео по JS... →

Официальная документация о разметке была удалена из раздела Помощь Google... →

Posted by randfishBefore doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword u... →

Google has released another video around JavaScript and SEO, this one on how to do testing and debugging to make sure your JavaScript web site is performing well in search. He goes through using the mobile friendly test, Search Console and Lighthouse as some ways to do this.... →

Пошаговая инструкция по запуску автоматически формирующихся объявлений... →

Yesterday during the webmaster hangout, I noticed that the documentation on "Indicating paginated content to Google" that talks about rel=next/prev is now gone, 404ing. Also, the blog post about it from 2011 in bold reads at the top "Note: The information in this post is outdated. Rel=prev/next is not an indexing signal anymore."... →

Google Ads the other day introduced a new feature in their console to suggest to you the columns they think are important for you to see in your dashboard. Google calls this "recommended columns."... →

We reported yesterday that you can now delete an XML Sitemap in the new Google Search Console. Well, it is a bit more than that. Google said on Twitter you can also open the sitemap content in a new tab, review granular details for sitemaps with errors and present RSS and Atom feed sitemaps.... →

Looks like Google is trying out the expandable featured snippets in the knowledge panel location. Mordy Oberstein spotted this and posted on Twitter videos and screen shots of it. I can replicate it.... →