How not to be a sleaze (or a martyr) in your business

Don't take shortcuts; they take too long. I first wrote that advice in a post about site quality as an SEO strategy for content marketers. It sprang back to mind when we lost the incomparable Yogi Berra last week. Don't worry, I'm not going to do Yet Another Blog Post with Yogi Quotes ( this is a good collection , if you're looking for one). But there's something about that "so wrong, it's right" Yogi logic that seems to be a constant in business and in life,...