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10 часов назад

Instagram Threads is getting video ads

Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, which began last month with the opening up of ads to global advertisers. The news was announced at Meta’s presentation at the IAB NewFronts, where […]... →

298 techcrunch.com

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New court filing shows that Meta execs agreed that Facebook was losing to TikTok

Meta CEO Mark Zuckerberg, Instagram head Adam Mosseri, and other Meta execs thought that TikTok was beating Meta at its own game. That’s according to a new filing in the U.S. Federal Trade Commission’s antitrust lawsuit against the tech giant, published on Monday. The document, dated February 2022, includes conversations among a number of Meta […]... →

295 techcrunch.com

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New court filing shows that Meta execs agreed that the company was losing to TikTok

Meta CEO Mark Zuckerberg, Instagram head Adam Mosseri, and other Meta execs thought that TikTok was beating Meta at its own game. That’s according to a new filing in the U.S. Federal Trade Commission’s antitrust lawsuit against the tech giant, published on Monday. The document, dated February 2022, includes conversations among a number of Meta […]... →

282 techcrunch.com

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Netflix is getting into short videos with a new vertical feed for mobile

Netflix announced on Wednesday that it’s currently testing a short-form video feature, signaling that even a streaming giant with over 300 million subscribers is concerned about losing viewers’ time spent on mobile to apps like TikTok, YouTube Shorts, and Instagram Reels. The company debuted the feature at its first-ever product and tech event, where it […]... →

142 techcrunch.com

00:54 03.05.2025

AI chatbots are ‘juicing engagement’ instead of being useful, Instagram co-founder warns

Instagram co-founder Kevin Systrom says AI companies are trying too hard to “juice engagement” by pestering their users with follow-up questions, instead of providing actually useful insights. Systrom said the tactics represent “a force that’s hurting us,” comparing them to those used by social media companies to expand aggressively. “You can see some of these […]... →

1,273 techcrunch.com

00:20 01.05.2025

Threads tops 350M monthly users, after adding 30M in the quarter

Instagram Threads, Meta’s X competitor, has now grown to over 350 million monthly active users, CEO Mark Zuckerberg revealed during the company’s Q1 2025 earnings call on Wednesday. That’s an increase of 30 million users since the prior quarter, when Meta reported Threads then had 320 million users. The new figure represents increased growth, as […]... →

537 techcrunch.com

18:38 29.04.2025

Meta launches a standalone AI app to compete with ChatGPT

After integrating Meta AI into WhatsApp, Instagram, Facebook, and Messenger, Meta is rolling out a standalone AI app. Unveiled at Meta’s LlamaCon event on Tuesday, this app allows users to access Meta AI in a standalone app, similar to the ChatGPT app and other AI assistant apps. To win over users, Meta is trying to […]... →

404 techcrunch.com

13:40 28.04.2025

Новые реалии цифрового маркетинга

Эксперты РОЦИТ рассказали, как закон о запрете рекламы в Instagram* изменил правила игры... →

239 sostav.ru

18:15 27.04.2025

Report finds Meta’s celebrity-voiced chatbots could discuss sex with minors

AI chatbots available on Meta’s platforms like Facebook and Instagram can engage in sexually explicit conversations with underage users, according to a new report in the Wall Street Journal. The WSJ says that after learning about internal concerns about whether the company was doing enough to protect minors, it spent months conducting hundreds of conversations […]... →

513 techcrunch.com

16:00 26.04.2025

Instagram Edits topped 7M downloads in first week, a bigger launch than CapCut’s

Instagram Edits, Meta’s newly released video creation app, had a bigger debut than its direct competitor, ByteDance’s CapCut, once did. The new app, which today helps users craft videos for Instagram reels, stories, and other social posts, was downloaded an estimated 702,900 times on iOS devices during its first two days on the market. That’s […]... →

775 techcrunch.com

21:42 24.04.2025

Mark Zuckerberg really wants to make Facebook cool again

In an ongoing antitrust case, the Federal Trade Commission says that Meta has a monopoly on “personal social networking services” and should have to spin off Instagram and WhatsApp. Throughout the proceedings, there have been several internal messages and plans that have come to light. In one, Meta CEO Mark Zuckerberg considered wiping all Facebook […]... →

347 techcrunch.com

10:00 24.04.2025

Threads officially moves to Threads.com and updates its web app

Instagram Threads, Meta’s newest social network and X competitor, is officially relocating from the website Threads.net to Threads.com. The transition will coincide with a handful of quality-of-life improvements for the Threads web app, including features to more easily access custom feeds, saved posts, and likes, as well as other tools for creating new columns, copying […]... →

146 techcrunch.com

18:05 23.04.2025

Meta’s Threads opens up ads to global advertisers

Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads app would now expand ads to all advertisers worldwide. The expansion will allow eligible advertisers to reach Threads’s over 320 million monthly active users, and it will include access to an inventory filter to control the sensitivity level […]... →

339 techcrunch.com

14:30 22.04.2025

Social media is not wholly terrible for teen mental health, study says

We know that social media can be harmful to teens. Meta has found in its own research that Instagram makes body image worse for one in three teen girls, and Snapchat has been sued several times for not doing enough to mitigate cyberbullying. Even the former U.S. Surgeon General issued an advisory on the risk […]... →

186 techcrunch.com

21:56 21.04.2025

Mark Zuckerberg once suggested spinning out Instagram as a solution to its ‘cannibalization’ of Facebook

In an internal email surfaced as part of the Meta antitrust trial, Meta CEO Mark Zuckerberg fretted about the potential that the company’s Instagram acquisition may cannibalize Facebook. Were that to happen, it could lead to the “network collapse of the more engaging and profitable product,” a worried Zuckerberg told other Meta executives in a […]... →

408 techcrunch.com

21:56 21.04.2025

Mark Zuckerberg once suggested spinning out Instgram as a solution to its ‘cannibalization’ of Facebook

In an internal email surfaced as part of the Meta antitrust trial, Meta CEO Mark Zuckerberg fretted about the potential that the company’s Instagram acquisition may cannibalize Facebook. Were that to happen, it could lead to the “network collapse of the more engaging and profitable product,” a worried Zuckerberg told other Meta executives in a […]... →

406 techcrunch.com

16:58 21.04.2025

Instagram is using AI to find teens lying about their age and restricting their accounts

Meta is using AI technology to search for kids who are lying about their age on Instagram in order to bypass safeguards, the company announced on Monday. When Meta finds an account that it suspects belongs to a teen, the platform will enroll them into a restricted Teen Account, even if the account lists an […]... →

262 techcrunch.com

17:00 19.04.2025

Read what Mark Zuckerberg and Facebook execs said about Instagram before buying it

The first week of the Meta antitrust trial brought new revelations about how the company formerly known as Facebook approached the competitive threat posed by Instagram in the early 2010s. The U.S. government is accusing Meta of violating competition laws by acquiring companies like Instagram and WhatsApp that threatened the Facebook monopoly. If lawyers for […]... →

935 techcrunch.com

19:00 17.04.2025

Instagram’s new Blend feature creates a custom reels feed for you and your friends

Instagram on Thursday announced that it’s rolling out Blend, a new feature that lets you create a custom, personalized reels feed for you and your friends. Blends are invite-only and can be created with a singular friend or with a group chat. The custom feeds are refreshed with new content each day. The launch doesn’t […]... →

528 techcrunch.com

07:20 15.04.2025

Власти США пригрозили Meta* продажей Instagram* и WhatsApp

Власти хотят ослабить доминирующие позиции компании в сегменте соцсетей... →

227 sostav.ru