Jewelry startup AUrate raises $13M

AUrate, a startup selling gold jewelry directly to consumers, announced today that it has raised $13 million in Series A funding. The company’s co-founders Bouchra Ezzahraoui and Sophie Kahn said that AUrate’s prices range from $50 to $3,000, but they’re really aiming for what Ezzahraoui called “this new market sweet spot” of $300 to $500. […]...