We’ve seen the rise of the customer data platform (CDP) in recent years as a central repository for collecting data about customers to better understand their needs. It’s worth noting that Twilio spent $3.2 billion to buy CDP Segment in 2020 with the goal of building data-fueled apps. Today, Lantern, an early stage startup is […]
Lantern is building a B2B platform that combines a CDP and customer success tools by Ron Miller originally published on TechCrunch...