Macy’s has partnered with b8ta, the retail-as-a-service startup that originally started out as a way to let people try out new tech products. Macy’s has acquired a minority stake in b8ta and will use the startup to enhance The Market, an experiential-based retail concept at Macy’s. By partnering with b8ta, Macy’s envisions being able to […]...
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Macy’s acquires minority stake in tech retailer b8ta
techcrunch.com
