MarketForce, a Kenyan B2B e-commerce platform, had the ambitious plan of growing the number of informal merchants sourcing FMCGs from its platform by over a million by end of 2022, laying the ground for it to reach millions more in the years to come. The startup’s co-founder and CEO, Tesh Mbaabu, made these plans known […]
MarketForce forced to tighten its belt as tough times hit by Annie Njanja originally published on TechCrunch...