Matt bentley on seo tools, keywords & the future

SEO can be a hard craft. It can feel a slippery, fickle topic; the downside to the industry's fantastic agility, adaptive streak and drive for constant improvement is a need to continually adopt new techniques, knowledge and tools. That does however give us the perfect excuse to always be trying out new software and tools, and who doesn't like to kick the tyres on some new toys? It was while checking out one of the new keyword tools on the block, CanIRank ,...