Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany & Co., and others to offer more immersive experiences and AR filters when marketing to Meta’s audience, including its younger Gen Z users. The […]
Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories by Sarah Perez originally published on TechCrunch...