Mobile marketing and data startup mParticle raises $17.5M

mParticle announced today that it has raised $17.5 million in Series B funding. The New York City startup helps marketers collect user data through a variety of services and then funnel that data to other marketing and analytics tools. Co-founder and CEO Michael Katz said this not only reduces integration challenges and technical difficulties, but also helps businesses get more a unified view… Read More...