Oculus’ pricing ‘misstep’ was a clever marketing ploy

GUEST: The big mystery behind Oculus’ $599 preorder fiasco was how a savvy company like Oculus, owned by a savvier company called Facebook, could fail so spectacularly at setting its customers’ expectations. While Oculus feigns Mr. Magoo-like ignorance, I believe it was all a brilliant Zuckerbergian machination. Put yourself in Oculus’ shoes. You have a hyped […]...