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Marketing in a post-digital world was a major theme of the 2016 Forrester Research Marketing Forum. At the event, analyst Carl Doty defined the post-digital world as one in which digital is embedded in our daily lives. In that context, he described the evolution of marketing: pre-digital marketing meant using mass media in a one-to-many approach; digital marketing was about data-driven,… Read More... →

Posted by Bill.SebaldThere's no shortage of advice on the Internet. This holds especially true in digital marketing; after all, we’re the folks who came up with “content is king,” right? If we weren't the inventors, we clearly co-opted it. I’ve been wanting to write a piece that takes us back to the roots of digital marketing. A reminder of sorts; one that might serve to snap some marketers out of the mundane daze of their daily grunt work. I wanted to inspire a vacation from hanging out in the weeds, whi... →

Создатель робота Pepper хочет сделать машину, аналогичную R2-D2 из «Звездных войн». Робот не будет уметь говорить, но поймет эмоции.... →

Chris Sacca, an early investor in Twitter, Uber and Instagram, also bet early on Clinton, contributing to her campaign in July 2006. Bill Gates and Sheryl Sandberg both contributed to Clinton in 2007 before becoming major donors to President Barack Obama’s 2012 reelection campaign. And Carl Icahn, the investor who has endorsed presumptive Republican nominee Donald Trump, was previously… Read More... →

Компания Mail.Ru Group подвела первые итоги запуска встроенного редактора на картах MAPS.ME, запущенного полтора месяца назад в мобильных приложениях для Android и iOS. По итогам полутора месяцев владельцы Android-устройств редактировали карты в полтора раза активнее, чем обладатели iPhone и iPad. Через приложение MAPS.ME для Android внесено около 60 000 правок, через iOS-версию – 40 000. […]... →

How do big businesses optimize IT-driven processes? Often by hiring management consultants to cast an expert eye over digital traceries and deliver recommendations for improving core operations like logistics and production. But Munich-based b2b SaaS startup Celonis reckons software can do a better job of flagging up areas where there’s room for business optimization. Its… Read More... →

There are only two more races left in Formula E’s second season, making this as good a time as any to review whether electric racing is the future of motorsports. I tend to think it is the future, but there are some definite growing pains to be worked through. Some good reasons for Formula E to be the future of racing: It’s electric. Electric cars, along with hybrids, plug-in… Read More... →

Яндекс запустил официальный Youtube-канал, посвященный маркетингу в интернете и современным рекламным технологиям. На канале собрано много разного про Директ, Метрику и медийную рекламу — целая коллекция видео о комплексных решениях и отдельных настройках, которая будет регулярно пополняться свежими записями. На канале предлагаются разные форматы обучения: вебинары, онлайн-курсы, конференции, практикумы и много другого полезного виодеоконтента. Для […]... →

There’s a first time for everything, even for the German camera manufacturer of fame: Leica. Read More... →

13 июня в Сан-Франциско пройдет конференция WWDC. Традиционно Apple представляет на ней новые версии операционных систем для своих устройств. Вероятно, компания покажет и следующую версию ОС для Apple Watch — c новыми возможностями для разработчиков приложений.Редакция vc.ru подготовила подборку интересных приложений для «умных» часов, которые появились за год с момента начала продаж Apple Watch: для занятий спортом, продуктивности, игр и путешествий.... →

Most entrepreneurs focus on the hard economics of the deal when they negotiate with investors: percentage ownership, valuation, preferences and other terms. Those things are all important — but so is the soft stuff, especially in today’s volatile market. Read More... →

How best to represent a person in virtual space? A square with their avatar picture on it? Too Slack. A custom face crafted with a million sliders? Too Second Life. A 3D scan of their face? Too “Lawnmower Man.” Then perhaps… a cartoon representation of the headset the user is wearing, with giant googly eyes on the front? You, my friend, are crazy like a fox. Read More... →

"Речь зашла о JD.com… Ни по одной позиции мы не нашли совпадений с ассортиментом JD.com и российского продавца электроники — кого нам защищать в этой связи?".... →

David Byttow learned just how much goes unsaid inside companies while he was running Secret. Blasting private information out publicly causes harassment, which led Secret to flame out and give investors back some of their money. But now Byttow is channeling his insight into a new startup called Bold, which he tells me is a “platform for writing long-form content at work. Use cases… Read More... →

By design, most people don’t really think about Apple’s Live Photos. You take your still photos as you always would, and iOS captures extra footage and makes a little animation out of it. Sometimes these animations are amazing – little free gems that you never would’ve nabbed otherwise. Often, they’re blurry, shaky messes that you won’t want. Google just… Read More... →

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...... →

It’s hard to know which tech companies will be good to work for, until you’re actually there. Sure, there’s Glassdoor, but that doesn’t let you see what it’s like to work somewhere if you’re a person of color — especially since most tech companies are predominantly white. Enter Good for PoC. Founded by Amélie Lamont, the woman of color who accused… Read More... →

Hey T-Mobile, this is not how you go about thanking your customers! Yesterday, the mobile operator announced its latest “un-carrier” move – this time, its latest gimmick involves giving away stock to T-Mobile customers and the launch of an app called “T-Mobile Tuesdays” that’s full of freebies. Unfortunately, that app has been down all day as… Read More... →

Steve Jobs went ballistic when public shipping manifests leaked the existence of the iPhone 3G. That’s about the only time something exciting happened in the freight forwarding business. The circulatory system of the global economy is a trillion-dollar industry, yet no one really talks about it, or builds tech for it. That’s what makes freight such a massive disruption opportunity… Read More... →

Социальные проекты в этой области – то, чего не хватает в России... →