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VB INSIGHT: Segment is an increasingly popular customer data aggregator that makes it easy for engineers to track funnel events, test new analytics partners, and combine data collected from websites, mobile apps, and servers. In a marketing technology universe littered with customer data tools, this can be really useful. At VB Insight, I studied the marketing analytics landscape and counted 700+ […]... →

Game developers have more free tools than ever to start building their projects, and one of the biggest companies providing that software wants is hyping up one of its products to make studios some money. More than 60 percent of mobile gamers are open to at least occasionally engaging with video ads if they come […]... →

40 лет назад — в 1976 году — Стив Джобс, Стив Возняк и Рональд Уэйн основатели компанию Apple, решив произвести революцию в сфере персональных компьютеров. С этого момента начинается длинная история корпорации, которая сегодня является самой прибыльной публичной компанией в мире. Издание The Next Web вспомнило самую знаковую рекламу бренда за всё время его существования.Редакция vc.ru, которая ранее уже вспоминала эволюцию рекламы музыкальных сервисов бренда, публикует перевод материала.... →

Вы начинающий стартапер и столкнулись с тем, что не знаете, как правильно оформить документы? Мы собрали для вас шаблоны всех необходимых бумаг.... →

Финская компания Rovio, выпустившая серию игр Angry Birds, закончила 2015 год с операционным убытком в 13 млн евро ($14,7 млн) против прибыли в $10 млн годом ранее. Выручка разработчика упала со 158 млн до 142 млн евро, говорится в отчётности Rovio.... →

The advent of email tracking has caused quite a bit of ruckus, and is generally, rather creepy. A NY-based startup called One More Company made an attempt to tackle this head-on with a service called Trackbuster, but now they’re interested in something else: “enhancing emails” by adding relevant and contextual info. It is slightly intrusive at first, but in usage with… Read More... →

As Microsoft works its way toward implementing the security plan that CEO Satya Nadella outlined in a talk last Fall in DC, part of that has been creating tools and part buying them. Today, it announced that Adallom, a company it bought last year was becoming generally available and renamed Microsoft Cloud App Security. While the new name lacks the pizazz of the original, it does convey… Read More... →

Esports is becoming a big deal in driving online video traffic. Market researcher Newzoo said today that esports drives 21.3 percent of viewership on livestreaming site Twitch, which has grown to more than 100 million viewers a month. And while Twitch’s creation of a market of game spectatorship is often credited for the dawn of […]... →

Microsoft today announced that its Cloud App Security service, based on technology from its 2015 Adallom acquisition, is now generally available for anyone to use. The company announced in February that this tool would be coming, and now it’s here. “The solution provides a set of capabilities to help companies design and enforce a process […]... →

The past several months have brought a string of terror attacks and violent incidents, which not only claim lives but cause worldwide feelings of fear and vulnerability. It seems that groups of terrorists like ISIS can strike when and where they want. As the authorities ramp up surveillance, such attackers simply adapt and change their tactics. They have learned to be patient and to leave… Read More... →

Raisin, previously known as SavingGlobal, has launched its pan-European savings marketplace, expanding for the first time beyond its home country of Germany and neighboring Austria. And in doing so it’s attempting to crack open the savings deposit market in Europe, taking advantage of EU-wide banking regulation and potentially letting savers in Europe more easily shop around for a… Read More... →

В начале апреля 2016 года корпорация Alphabet объявила о своём намерении закрыть направление Revolv, входящее в состав подразделения Nest. Команда Revolv занималась разработкой одноимённого «умного» хаба для дома, с помощью которого можно было управлять предметами «интернета вещей».... →

Компанию IKEA часто называют мастером брендирования, маркетинга и рекламы ... →

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Станислав Видяев (Google) рассказал о назначении Google Analytics 360 Suite и возможностях каждого инструмента, входящего в состав продукта... →

The third largest smartphone maker by global marketshare, China’s Huawei, has just unveiled two new flagship handsets — announcing the 5.2 inch P9 and 5.5 inch P9 Plus at an event in London today. Read More... →

Amazon’s same-day delivery service is today seeing a notable expansion here in the U.S. The online retailer announced this morning that same-day delivery, which is available to members of its $99 annual Prime membership program, is now live in 11 more metropolitan areas and is rolling out to more neighborhoods in the markets where it already operates. Specifically, Amazon is bringing… Read More... →

VB WEBINAR: Customer touch-points are multiplying, and so are engagement technologies. Join crack minds in marketing as they discuss how to adopt an effective omnichannel strategy that unifies the customer experience. Register here for free. “The promise of technology is that it makes the world and life easier for marketers,” says Mark Josephson, CEO of Bitly. “In fact, it’s actually done the […]... →

EXCLUSIVE: You’ll be forgiven for not knowing Nabd, but one thing is for sure: This is a significant app, with over 9 million users and app store rankings that would make 99 percent of developers green with envy. Think of Nabd as a Flipboard for Arabic news. The app gathers information from over 1,500 Arabic news […]... →

Европейские продажи новинок стартуют летом... →