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The first phase of ExoMars, an uncrewed Mars mission from the European Space Agency (ESA), successfully launched today from Baikonur, Kazakhstan. Lifting off on a Russian Proton-M rocket, the Mars-bound spacecraft has begun its 7 month, 300 million mile long journey and is scheduled to arrive in October. Signal from #ExoMars @ESA_TGO confirmed! We have a mission to #Mars! Read More... →

The mobile-enabled food delivery service SpoonRocket might be facing competition from multiple companies, including Bento, Munchery and Sprig, but it’s not shutting down. The Berkeleyside Nosh blog made that assertion today, but it’s just not true, cofounder and chief technology officer Anson Tsui told VentureBeat in an interview. “We’re just resetting,” Tsui said. The site […]... →

Adtech is in trouble because many firms have gotten the cold shoulder from venture capital. Supposedly. Another way to say that, of course, is that smart venture capitalists passed on startups that failed to demonstrate how they would add value to the space. So is that bad news or good news for adtech? Read More... →

Posted by AshleySeffermanApp Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store?To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love.Let’s dive in!1. Understand your customer and your ... →

Twitch and YouTube rule livestreaming and gameplay video. But one company sees a market for people who want to share smaller clips, and it’s raised a good-sized seed round to take advantage of the opportunity it sees. Forge, Inc., has drummed up $4.5 million, it announced today. The sharing of gameplay has become huge on social […]... →

Advanced Micro Devices and virtual reality are getting hitched. The maker of processors and graphics chips hopes that demand for VR will generate demand for high-end hardware, and it said Monday at the Game Developers Conference it is doing what it can to keep it all moving forward. One of those things is Polaris 10, […]... →

VB WEBINAR: Imagine every piece of data about a customer, or a potential customer, at your fingertips. Find out why top marketers say that investing in a marketing cloud solution can help you unlock the full promise of data-driven marketing.  Register here for free. Rachel Silva, AVP of marketing at the multi-billion dollar auto parts and service […]... →

Finnish startup Blooming is aiming to help bouncing-off-the-walls-stressed office workers regain control of their lives by using wearable tech. The service includes monitoring and tracking stress levels, plus recommendation software and meditation advice to help give workers the space to stop and smell the roses. Read More... →

EXCLUSIVE: There’s no limit to the range of emotions that arise from playing games. Yet if most stock photos are anything to go by, pure excitement is the most common expression when someone’s caught up in the latest pretend Xbox One or PlayStation 4 game. I asked some well-known developers and personalities to express themselves in […]... →

As 2015 came to a close and the new year began, many thought leaders in the financial technology space made their predictions on the trends and innovations that will get us excited in 2016. One of the most prominent technologies that repeatedly appeared on these lists was the blockchain, which has emerged from the shadows of bitcoin with a new, solo image. Read More... →

Владельцы сайтов прикладывают множество усилий для того, чтобы их сайт посещало как можно больше людей, причем заинтересованных в тематике проекта.... →

John Maeda thinks that companies should reconfigure their understanding of design into three parts to give them a better grasp of what’s needed to craft a great customer experience — and be more competitive. The design partner for Kleiner Perkins Caufield & Byers sees the growing number of acquisitions of design firms as evidence of this trend. He believes that the profession is more […]... →

VB WEBINAR: How do leading CMOs really drive customer loyalty and boost revenue? Join top marketing minds in the C-suite as they discuss the right KPIs, budget allocation across the customer journey, structuring teams for success, and more. Register here for free. Increasingly CMOs are expected to be technology authorities, with in-depth knowledge of martech second only to the CIO’s. […]... →

Исследовательская компания «TNS Россия» станет оценивать не только телевизионную аудиторию каналов, но и количество людей, которые смотрят их в интернете — через компьютеры, мобильные устройства и Smart TV. Об этом сообщают «Ведомости» и «Коммерсантъ» со ссылкой на TNS, CTC Media и селлера рекламы Vi.... →

In December 2014, Microsoft added Bitcoin as a payment option, courtesy of Bitcoin processor BitPay, for a variety of its gaming and mobile content. On Saturday, a simple message titled “Microsoft Store doesn’t accept Bitcoin” was spotted on Microsoft’s website, and naturally some interpreted that as meaning support for the digital currency had ended. We […]... →

Michael Goguen, the longtime venture capitalist who was asked to leave Sequoia Capital following a stunning breach of contract complaint, has just filed a counter complaint in San Mateo County Court that proposes the accusations against him are a myth. In reaction to claims that Goguen sexually and emotionally abused a woman named Amber Laurel Baptiste for more than a decade, and then failed… Read More... →

After shelling out $2 million in rewards to security bounty hunters in 2015, Google today announced it’s doubling the reward for revealing top security flaws, from $50,000 to $100,000. Google has been pretty serious about its security on everything Chrome, and has had a bug-hunting bounty in place since 2010, eligible to hackers who find vulnerabilities on Chromebooks, the Chrome browser… Read More... →

Microsoft pulled the covers off of some holograms that people have made with Actiongram, a tool for creating holographic experiences for the HoloLens augmented reality headset that doesn’t require developers to have a lot of visual effects experience. Microsoft first made mention of Actiongram last month, and the company’s showing off some of the results […]... →

Nokia may be a dinosaur of the smartphone world, but the Finnish company has been pushing its technology smarts in other verticals recently — one of which is the Ozo virtual reality (VR) camera. First announced last summer, Nokia opened preorders for the camera back in November with a hefty $60,000 price tag attached. Sporting […]... →

The head of Alphabet Inc's Google self-driving car program will urge the U.S. Congress on Tuesday to grant national auto safety regulators new authority to speed the introduction of self-driving cars on American roads.... →