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Today Lyft and General Motors kicked off a rental car program that aims to make “car ownership optional” for both passengers and drivers, Lyft president John Zimmer said during a call with press. The initiative marks Lyft and GM’s first public project since the ride-hailing startup raised $500 million from GM in January. The two companies teased a rental […]... →

Two months after General Motors announced a $500 million investment in transportation startup Lyft to work on autonomous cars, the pair are launching their first service together. No, it’s not a self-driving car fleet (yet); it’s a short-term rental program called Express Drive: GM will provide all-in rental cars to Lyft drivers, who will pay between $99/week plus mileage… Read More... →

(Reuters) – Hackers using tactics and tools previously associated with Chinese government-supported computer network intrusions have joined the booming cyber crime industry of ransomware, four security firms that investigated attacks on U.S. companies said. Ransomware, which involves encrypting a target’s computer files and then demanding payment to unlock them, has generally been considered the domain […]... →

Tomorrow morning Disney will launch Marvel Battlegrounds, a new four-player superhero fighting game built on top of their Disney Infinity platform. Disney Infinity producer John Vignocchi stopped by TechCrunch HQ to give us an early peek… and things got intense. WHO WILL TAKE HOME THE IRON BELT?! Read More... →

While many retired smartphones still work and have usable sensors like cameras, accelerometers, touch screens and bluetooth radios, large swaths of them remain unused or, worse yet, end up in landfills. The team at Phonvert created an open source software platform that can convert old smartphones into usable IoT (Internet of Things) nodes. Read More... →

The first phase of ExoMars, an uncrewed Mars mission from the European Space Agency (ESA), successfully launched today from Baikonur, Kazakhstan. Lifting off on a Russian Proton-M rocket, the Mars-bound spacecraft has begun its 7 month, 300 million mile long journey and is scheduled to arrive in October. Signal from #ExoMars @ESA_TGO confirmed! We have a mission to #Mars! Read More... →

The mobile-enabled food delivery service SpoonRocket might be facing competition from multiple companies, including Bento, Munchery and Sprig, but it’s not shutting down. The Berkeleyside Nosh blog made that assertion today, but it’s just not true, cofounder and chief technology officer Anson Tsui told VentureBeat in an interview. “We’re just resetting,” Tsui said. The site […]... →

Adtech is in trouble because many firms have gotten the cold shoulder from venture capital. Supposedly. Another way to say that, of course, is that smart venture capitalists passed on startups that failed to demonstrate how they would add value to the space. So is that bad news or good news for adtech? Read More... →

Posted by AshleySeffermanApp Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store?To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love.Let’s dive in!1. Understand your customer and your ... →

Twitch and YouTube rule livestreaming and gameplay video. But one company sees a market for people who want to share smaller clips, and it’s raised a good-sized seed round to take advantage of the opportunity it sees. Forge, Inc., has drummed up $4.5 million, it announced today. The sharing of gameplay has become huge on social […]... →

Advanced Micro Devices and virtual reality are getting hitched. The maker of processors and graphics chips hopes that demand for VR will generate demand for high-end hardware, and it said Monday at the Game Developers Conference it is doing what it can to keep it all moving forward. One of those things is Polaris 10, […]... →

VB WEBINAR: Imagine every piece of data about a customer, or a potential customer, at your fingertips. Find out why top marketers say that investing in a marketing cloud solution can help you unlock the full promise of data-driven marketing.  Register here for free. Rachel Silva, AVP of marketing at the multi-billion dollar auto parts and service […]... →

Finnish startup Blooming is aiming to help bouncing-off-the-walls-stressed office workers regain control of their lives by using wearable tech. The service includes monitoring and tracking stress levels, plus recommendation software and meditation advice to help give workers the space to stop and smell the roses. Read More... →

EXCLUSIVE: There’s no limit to the range of emotions that arise from playing games. Yet if most stock photos are anything to go by, pure excitement is the most common expression when someone’s caught up in the latest pretend Xbox One or PlayStation 4 game. I asked some well-known developers and personalities to express themselves in […]... →

As 2015 came to a close and the new year began, many thought leaders in the financial technology space made their predictions on the trends and innovations that will get us excited in 2016. One of the most prominent technologies that repeatedly appeared on these lists was the blockchain, which has emerged from the shadows of bitcoin with a new, solo image. Read More... →

Владельцы сайтов прикладывают множество усилий для того, чтобы их сайт посещало как можно больше людей, причем заинтересованных в тематике проекта.... →

John Maeda thinks that companies should reconfigure their understanding of design into three parts to give them a better grasp of what’s needed to craft a great customer experience — and be more competitive. The design partner for Kleiner Perkins Caufield & Byers sees the growing number of acquisitions of design firms as evidence of this trend. He believes that the profession is more […]... →

VB WEBINAR: How do leading CMOs really drive customer loyalty and boost revenue? Join top marketing minds in the C-suite as they discuss the right KPIs, budget allocation across the customer journey, structuring teams for success, and more. Register here for free. Increasingly CMOs are expected to be technology authorities, with in-depth knowledge of martech second only to the CIO’s. […]... →

Исследовательская компания «TNS Россия» станет оценивать не только телевизионную аудиторию каналов, но и количество людей, которые смотрят их в интернете — через компьютеры, мобильные устройства и Smart TV. Об этом сообщают «Ведомости» и «Коммерсантъ» со ссылкой на TNS, CTC Media и селлера рекламы Vi.... →

In December 2014, Microsoft added Bitcoin as a payment option, courtesy of Bitcoin processor BitPay, for a variety of its gaming and mobile content. On Saturday, a simple message titled “Microsoft Store doesn’t accept Bitcoin” was spotted on Microsoft’s website, and naturally some interpreted that as meaning support for the digital currency had ended. We […]... →