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Getting people to install your free-to-play game is expensive, but another new tool is hitting the market to help drive down those costs. Comprendi, a tech firm that specializes in social media marketing, is launching an open beta program for acquiring players using “hyper-targeted” ads on sites like Twitter. The company uses a variety of […]... →

We are big fans of LittleBits here at TechCrunch. The company, which raised $44.2 million last year, offers a number of different sets that teach kids (and grown-ups) about programming and electronics — and lets them get creative with their new skills. Today, the company introduced its first STEAM kit. STEAM adds ‘Arts and Design’ to STEM’s science, technology,… Read More... →

Mozilla today launched Firefox 45 for Windows, Mac, Linux, and Android. The browser has gained a new Firefox Hello feature called tab sharing but has lost another one: Tab Groups. Firefox 45 for the desktop is available for download now on Firefox.com, and all existing users should be able to upgrade to it automatically. As […]... →

Pinterest today is releasing a set of new advertising management tools that were previously unavailable for smaller businesses as its portfolio of advertising products — and revenue potential — continues to grow. All these tools continue to give smaller and medium-sized businesses new opportunities to manage advertisements on Pinterest. Around three-fourths of the content on… Read More... →

Financing startup Wunder announced today that it snagged a $3.6 million investment to help fund solar-energy technology projects. Wunder, which graduated in 2014 from Techstars‘ accelerator, says it offers “two solar investment opportunities; the Wunder Income Fund and the Wunder Bridge Fund, where investors are able to earn up to 6 percent and 11 percent respectively.” […]... →

Mail.Ru Group выпустила к 8 марта ролик, в котором программисты компании рассказывают о влиянии мам на их жизнь. Во время съемок за записью тайно наблюдали мамы сотрудников, о чем герои роликов не подозревали. Видео, созданное командами холдинга, агентства Red Keds и продакшн-компании Fresh Production, собрало на YouTube больше 50 тысяч просмотров и получило много упоминаний прессе. Редакция vc.ru узнала у представителей Red Keds и Fresh Production о том, как проходила работа над сценарием, съемки ролика и ... →

ANALYSIS: Six years after launch, Skype has quietly announced it will cease support for its TV app. Panasonic was among the first companies to introduce a version of Skype to its smart TV lineup back in 2010, and a myriad of manufacturers have followed since. So what’s changed in the intermittent years that would force the […]... →

Google today announced that it is renaming Skybox Imaging, the satellite startup it acquired in 2014, to Terra Bella. More than just a name change, though, the company says this switch is also about showing that Skybox Imaging Terra Bella is not only about putting small imaging satellites into orbit, but now also about analyzing these images. “As proud as we are to have played a leading… Read More... →

In January, office rents in San Francisco eclipsed those of New York to become the most expensive in the country. Two months later, there are signs the San Francisco may not maintain its dubious position for long. The biggest indicator? There’s suddenly 1.7 million square feet of sublease space available in San Francisco, up more than 60 percent from 1.1 million in November, according… Read More... →

Google today announced it is rebranding satellite startup Skybox Imaging as Terra Bella. The name comes with a new vision: “As Google revolutionized search for the online world, we have set our eyes on pioneering the search for patterns of change in the physical world.” Google acquired Skybox in June 2014 for $500 million. More […]... →

Vessel, the video subscription startup headed by former Hulu CEO Jason Kilar, announced this week that it’s moving in a new direction in terms of the advertising displayed on its service. In a move that recalls YouTube’s venture into ad-free viewing with the debut of YouTube Red, Vessel is also making its service ad-free for all its paying subscribers. Meanwhile, those who… Read More... →

Matcherino has figured out a way to get spectators and pro gamers alike more engaged in esports. It has created a platform where fans can nominate players for show matches and then does everything to make that match happen. It essentially formalizes the process of staging grudge matches and drawing attention to them, and it […]... →

EXCLUSIVE: For a tech-savvy person like you, dear VentureBeat reader, the magnifying glass icon suggests the presence of a search feature when viewing a mobile website. But it appears that you are in the minority when it comes to knowing what to do when you see that most Sherlockian of icons. In fact, the magnifying glass isn’t the […]... →

Four years ago, Highlight debuted at South by Southwest’s interactive conference during a time when location-based meetup services were enjoying a surge of interest. Today, it has launched its second app, called Shorts, which is based on the same concept but with a twist: iI is now focused exclusively on your mobile device’s camera roll. They […]... →

No one else ever sees most of your camera roll. But if you’re brave enough, your close friends might enjoy seeing every photo, video, and screenshot, not just the best ones. So call it creepy or the next frontier in social media, but that’s what Shorts does. It’s the new iOS app from the makers of Highlight, the hyped location app startup of 2012 that fizzled out and is… Read More... →

Atlassian, the enterprise software company behind HipChat and JIRA that went public back in December, just released its first-ever diversity report. There’s really nothing surprising nor commendable about it, but I’m all about releasing these reports for the sake of transparency. Quick note: Atlassian’s headquarters are in Sydney, Australia, but the numbers around race… Read More... →

Mobile security firm Lookout has introduced today what may be one of the more practical applications for Apple Watch. Its new smartwatch app will help you to not lose your phone, by alerting you if you’re about to leave your phone behind, as well as help you locate a lost or stolen phone by pointing you to its last known location. The app can also be used to trigger a “scream”… Read More... →

London-based health startup Yomp, which raised $315,000 (£200,000) from five angel investors last year, set out to be a heath and wellness platform which ‘gamified’ company employees into healthy habits, thus increasing productivity, reducing absenteeism, you know the drill. It’s now been acquired for an undisclosed sum by Reward Gateway, the ’employee… Read More... →

“The trouble with fighting for human freedom is that one spends most of one’s time defending scoundrels. For it is against scoundrels that oppressive laws are first aimed, and oppression must be stopped at the beginning if it is to be stopped at all.” — H.L. Mencken “The supreme art of war is to subdue the enemy without fighting.” –Sun Tzu… Read More... →

Amazon’s foray into fashion continues today with the launch of what will be the company’s first daily live show, called Style Code Live, which will feature fashion and beauty tips and advice from style experts and viewers. However, the more interesting aspects to the new program will be the ability to shop the products while you’re watching, access links to those products… Read More... →