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Posted by rMaynes1[Estimated read time: 6 minutes]There’s a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it's easy to see how it’s become such a hot topic in the digital marketing world. But what exactly does it mean to be "viewable?" Does this mean people will look at your ad? We recently conducted a research study that set out to answer these questions. Conducting the eye-tracking st... →

Data ethics is a subject our industry has largely ignored, avoided and failed to acknowledge as important. This neglect is almost certainly caused by fear — fear that examining the question would expose us as doing wrong; fear that ethics might stifle innovation; fear that the ethical questions are insoluble and intractable. Read More... →

Branded.me* isn’t just a website builder anymore — it’s adding tools allowing users to connect with other users and publish their own content. CEO Nick Macario said that the site’s goal is to be “the creative platform for professionals” — in other words, it’s where professionals can take full control of how they present themselves to the… Read More... →

Sometimes, there can be a little too much disruption. So goes the thesis of Joost Schreve, the former head of mobile for TripAdvisor, who left the company last November and started his own company, KimKim, in December. The company, seed-funded with $1 million from investors, including NFX Guild, is unsurprisingly seizing on something that TripAdvisor can’t do: It’s catering to… Read More... →

If you want new ideas, you may need to come up with fresh ways of soliciting them. And that’s why the University of California at Davis made a game. Envision UC Davis is a massively multiplayer online game that launches at 11 a.m. Pacific time tomorrow. It runs for 36 hours, and during that time, it […]... →

GUEST: As I read the 100th news article about the impending collapse in early stage funding, I am reminded of the Warren Buffett quote: “You want to be greedy when others are fearful. You want to be fearful when others are greedy. It’s that simple.” ~ Warren Buffett I admit taking this stance after my most […]... →

I’m guessing you like free games. Here’s some details about the free game’s you could get in March. Microsoft today revealed what Xbox Live Gold members will receive in March. From March 1 to March 15, Sherlock Holmes: Crimes and Punishment for Xbox One and Supreme Commander 2 for Xbox 360 are free, followed by Lords of the […]... →

Article-saving app company Pocket is finally starting to pick up revenue through advertising. In a blog post today the company announced that it’s beginning to display sponsored posts in the app, which works on Web, browsers, Mac, and multiple mobile platforms. But Pocket wants to be smart about this, so it won’t be taking just […]... →

Etsy didn’t have a good 2015, but it was still able to finish on the stronger side. Today the company reported its fourth-quarter results, coming in at $87.9 million in revenue and a loss of 4 cents per share. Analysts were expecting a loss of 1 cent per share on revenue of $86.5 million. Another important number to track here was the company’s gross margin sales (GMS),… Read More... →

But these aren’t the crappy click-bait you see below lots of blog posts. “We’re being very choosy” Pocket founder Nate Weiner tells me. “We don’t want this to become the bottom of the barrel content.” If Pocket can convince users that these articles would be worthy of appearing in its app even if it wasn’t sponsored, it could become the home for… Read More... →

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...... →

Over 18,300 people have applied to join NASA’s latest astronaut class, breaking the previous record of 8,000 submissions set in 1978. This year’s turnout was also nearly 3 times higher than NASA’s last call for applications in 2012. Each of these hopefuls is competing to be in the newest class of 14 astronauts who will ultimately fly on one of NASA’s next spacecraft. Read More... →

Spotify announced today that they have selected Google Cloud Platform as an infrastructure partner for their popular music streaming service. Up until now, it appears Spotify have been mostly managing that hardware burden themselves via multiple providers, however the music company feels the robustness of cloud platform products have now reached a level of maturity and they are comfortable… Read More... →

Yesterday Snapchat opened up a new revenue stream in the form of on-demand geofilters. The new on-demand geofilters let anyone pay Snapchat to create and distribute a custom filter in a specific area for a set time. We wanted to see how quick and easy it was to launch a custom filter, so we decided to create one at TechCrunch HQ in San Francisco. Here’s what the process was like. Read More... →

One of the biggest releases of 2015 is about to get even larger thanks to its community, and for once, this doesn’t only apply to the PC. Mod support is coming to the Windows version of Fallout 4 in April, according to Bethesda director Todd Howard (via an interview with Game Informer). This will enable hobbyists […]... →

CloudFlare, the security-focused content delivery network, already protects its customers from DDoS attacks and other attacks, but today, the company is taking another step to ensure its customers remain in control of their sites. CloudFlare is launching a domain registry service — CloudFlare Registrar — that protects high-profile sites from domain hijackings and domain… Read More... →

Российский стартап «Будист» (на западе известен как Wakie), пользователи которого могут будить друг друга телефонными звонками, попал в акселератор Y Combinator и совершил пивот. Теперь Wakie нацелен на то, чтобы пользователи могли через телефонный звонок подключиться к любому вопросу обсуждения. И представляет собой приложение для анонимного голосового общения. Пользователю понадобится несколько секунд, чтобы найти незнакомого человека и начать с ним общение. Через Wakie можно обсуждать любые темы, наприме... →

Fitbit has long been the king of wearables and an IDC report released today says James Park and Co. still wears the crown. But Xiaomi is quickly gaining power. A lot of power. Fitbit managed to ship 21 million devices in 2015, up 93.2% over 2014’s amount of 10.9 million units. That said, even by shipping nearly twice as many units, Fitbit still lost marketshare. Over the same time… Read More... →

Приложение Wakie — международный проект российского социального будильника «Будист» — сменило концепцию. Теперь сервис позволяет связываться с собеседниками по всему миру для обсуждения любых тем. Компания объявила о получении $1 млн инвестиций от сотрудников Google, Netflix и других инвесторов.... →

The FBI and the Department of Justice have used a strong narrative to defend their case in the dispute between the FBI and Apple. The FBI wants Apple to unlock an iPhone 5c belonging to one of the terrorists involved in the San Bernardino shooting. According to the FBI, it’s just about one iPhone. And yet, that argument doesn’t have too much credence given that there are currently… Read More... →