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Posted by randfishShould you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds. Click on the whiteboard image above to open a high resolution version in a new ... →

GUEST: So Google did it. Alphabet, the holding company of Google, just announced its 2015 fourth quarter earnings at $8.67 per share on revenues of $21.33 billion, a profit so good that it sent the company’s market capitalization soaring above that of Apple’s, claiming the title as the world’s most valuable company. It is an even […]... →

The Search for Extraterrestrial Intelligence (SETI) is a field of science that’s been around for over 60 years. While SETI tools and strategies have improved immensely over that time, we have yet to find definitive evidence for intelligent alien life in our universe. TechCrunch spoke with famed astronomer Jill Tarter, to understand how the search has changed over the years and why… Read More... →

TechCrunch has been running a program called Include for a while now. In its first phase, it offered diverse entrepreneurs, founders, organizations focused on inclusion and technologists a variety of benefits like monetary support, free and discounted tickets to our Disrupt events. Read More... →

VB WEBINAR: Missed it? You can still catch our webinar and learn how to turn anonymous visitors into lucrative power users with publishing superpowers CBSi and Thrillist. Access the webinar on demand right here. Relevance is the biggest factor when it comes to moving the needle. “But the reality is that for most companies the majority of your […]... →

CustomInk, a leading player in the online custom appeal space, has announced it is acquiring Represent, a Los Angeles-based social commerce startup. Sources close to the acquisition tell us the price tag was approaching $100 million, with it being a cash and stock deal. Founded in 2014, Represent is similar to CustomInk in that it lets anyone create and sell apparel and accessories with no… Read More... →

«Тинькофф банк» на протяжении примерно полугода выступает в роли запасной системы для перевода средств между пользователями «Рокетбанка», а также с их счетов на карты клиентов сторонних банков и наоборот. Об этом vc.ru рассказал сооснователь «Рокетбанка» Олег Козырев.... →

LinkedIn Corp forecast current-quarter profit and revenue below analysts' estimates, citing weakness in its recruitment services business in markets outside North America.... →

Don’t worry, no Bothans died to bring us this information. Game publisher Bandai Namco has a list that reveals every location in the country, by state, where you can play Star Wars: Battle Pod. It’s an arcade shooting game that encloses the player inside a cockpit with a giant screen in front of them, creating an […]... →

LinkedIn reported fourth quarter earnings after the bell Thursday. While the company beat analyst estimates on both income and revenue,  the stock quickly tumbled 24% in after-hours trading, due to a disappointing outlook and earnings guidance. The job networking site said that revenue for first quarter of 2016 is expected to be $820 million and adjusted earnings per share will be 55 cents.… Read More... →

Curioos has been selling art prints from digital artists for a few years now. But it’s been a cumbersome work to add new artists to the website. That’s why the company is automatizing the listing process by switching to a marketplace approach. Any digital artist can now submit their work and get revenue from Curioos prints. Read More... →

LinkedIn (LNKD) revealed today during its Q4 2015 earnings report that it now has 414 million members, a 3.43 percent increase from last quarter’s results. “In the quarter, cumulative members grew 19% to 414 million, unique visiting members grew 7% to an average of 100 million per month, and member page views grew 26%,” said […]... →

LinkedIn today announced in its earnings statement that it has acquired Connectifier, a startup with technology for helping recruiters find talent. Terms of the deal weren’t disclosed. “The acquisition of Connectifier, announced this afternoon, will further strengthen our core products and accelerate our product roadmap, leveraging powerful machine learning-based searching and matching technology to help […]... →

Posted by BaileyMezThe abundance of apps within the Apple App Store and the Google Play Store makes them both great and scary places to run a business. Despite the plethora of choices, however, a brand can find a home and thrive in the app stores.However, it is the job of the app publishers and marketers to make that mission a reality through (a) higher engagements and conversions amongst app store visitors, and (b) a viable ASO plan for long-term retention in the Apple App Store and the Google Play Store. ... →

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...... →

“Growth hacking” is a term that people seem to think means “magically market any product or company for free.” I wrote a post called What is growth hacking? to clarify the difference between efficient, effective marketing and mythical marketing pixie dust, yet still people don’t seem to understand. Before I give you three tips for powerful, nearly free marketing,… Read More... →

Meet Soundsgood, a French startup that wants to make it easier to publish playlists on the web. While it’s never been a better time to create a playlist on a streaming service and share it with readers and followers, everybody uses a different streaming service. Soundsgood works with Spotify, YouTube, Deezer, SoundCloud with more integrations in the works. Read More... →

WhatsApp has released an update that increases the number of people you can have in a group chat. Before today, the messaging service limited you to 100 people, but now that has more than doubled to 256. First noticed by NDtv, this update is available to both iOS and Android app users, but not other platforms like […]... →

The TechCrunch Meetup + Pitch-off is headed to Boston and Atlanta, and time is running out to apply to participate. Ten companies from each glorious city will have exactly sixty seconds each to pitch their product to a panel of expert VC judges and the audience. Judges will hold a quick Q&A following each rapid-fire presentation and ultimately determine a winner. First place gets a table… Read More... →

According to nine-term San Diego Congressman, Darrell Issa, the 21st century has started everywhere…. except Washington DC. Read More... →