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Posted by randfishB2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you're business-to-business. In this week's Whiteboard Friday, Rand shares his tips for successful content marketing when you're a B2B. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welco... →

Call of Duty is continuing its unprecedented run at the top of the gaming charts. For the seventh year in a row, Activision’s shooter franchise has topped the sales U.S. sales charts. Call of Duty: Black Ops III was the best-selling game worldwide, and the series as a whole — including the sales of Advanced […]... →

The Consumer Electronics Show (CES) is a feast to the eyes, but an overload of the senses. Separating the profound from the gimmicks and the trends from the distractions is vital, but hard. For me, there is one just one takeaway from CES this year: Everything around us is becoming digital. So while our industry cares about digital media, digital budgets and digital strategy, we need to retool… Read More... →

The California Public Utilities Commission has fined Uber $7.6 million for failing to fully and timely meet the agency’s reporting requirements. Uber has 30 days to pay the penalty, otherwise, its operating license will be suspended in California. The CPUC also held the company in contempt and imposed an additional $1,000 fine. According to the CPUC, Uber failed to provide… Read More... →

It’s been a good few days at Orbital ATK and SpaceX. Right on the heels of major contracts from NASA to resupply the International Space Station, both companies were the first recipients of the Air Force’s first ‘Other Transaction Agreement’ for rocket propulsion system development. Orbital ATK’s contract, worth $46.9 million, is for the development of new… Read More... →

2015 is over, and it’s time to count the money the gaming industry made. New video games sold at U.S. retailers made $13.1 billion for the second year in a row. That was thanks to strong releases for the new systems while the Xbox 360 and PlayStation 3 fall into irrelevancy. But really, it’s all about […]... →

December was strong for some of the year’s biggest release. New video games sold at U.S. retailers made $3.22 billion last month, according to industry-tracking firm The NPD Group. That’s down 1 percent from $3.26 billion in 2014. Both hardware and software sales were down — although, as usual, that was likely primarily from sluggish […]... →

Microsoft today announced price cuts for some of its Azure public cloud instances. The move is not surprising as it lines up with Microsoft’s assurance to customers in 2013 that it would match Azure’s prices with that that of public cloud market leader Amazon Web Services, and AWS announced price cuts last week. Azure’s D-Series […]... →

Beacon technology has kicked into high gear for the past couple of years, with companies like PayPal and Apple introducing ways to help track what customers are doing in stores. And while reports suggest that beacons aren’t working, it hasn’t kept startups from trying. One in particular, Notify Nearby, today launched an iOS consumer app to show […]... →

Amidst concerns over the gaming mechanics of a popular buzzy app, Stolen has decided to shut down. They tweeted out the news today. Basically, the app allowed you to “own” peers with Twitter accounts, whether they signed up for the service or not. It was meant to be a fun game, but rubbed many people the wrong way. We've decided to shut down the Stolen! app and service… Read More... →

Sony Computer Entertainment ended 2015 with a strong sales performance. The PlayStation 4 once again outsold Microsoft’s Xbox One console at U.S. retailers, according to data from industry-tracking firm The NPD Group provided to GamesBeat by Sony. This means the PS4 was the top-selling home console for the two biggest months of the year after […]... →

Intel reported earnings today that beat expectations for the fourth quarter, but it is forecasting a weaker than usual first quarter because of concerns about the Chinese stock market turmoil and larger “macroeconomic concerns,” said Intel chief executive Brian Krzanich, in a call with analysts. The world’s biggest chip maker reported earnings of $3.6 billion, or […]... →

Just a week after the hoopla around Peach began, someone has developed Nectarine (yes, that’s right), an app that brings Peach’s social network right to not only the desktop, but also Android devices (via the mobile web, not through a native app). This isn’t an official app, but Peach creator Dom Hoffman remarked that it’s […]... →

Microsoft has long said it would match AWS’s prices for compute, storage and bandwidth. Earlier this month, Amazon dropped the price of some of its general purpose, compute- and memory-optimized EC2 machines. It doesn’t come as a major surprise then that Microsoft is now also dropping the prices for some of its virtual machines by between 10 and 17 percent. Microsoft’s… Read More... →

If you haven’t tried Peach out because you don’t have an iOS device, a developer has ginned up something called “Nectarine,” which is an unofficial Android and web version of the service. It’s limited as far as what you can do and how you can interact, but you can definitely view your stream, like posts and comment on posts. It’s pretty handy if… Read More... →

The hoverboard market has been a mess, with litigation over the invention of the devices and videos of knock-offs catching on fire going viral. Razor is one of the big companies that hopes to bring some sanity to the emerging market for the new kind of motorized, self-balancing, two-wheeled scooters that let people traverse sidewalks […]... →

Despite $61 million in funding, Zoosk is getting swiped to death. A source told TechCrunch the dating startup is laying off a huge chunk of its staff, and now the company confirms over 40 people will be let go. That’s one-third of the whole company. The mobile era has not been kind to the oldschool web dating app. Founded in 2007, Zoosk found success by building extensions of its dating… Read More... →

Here is a recap of what happened in the search forums today...... →

Intel — the world’s largest chipmaker reported its Q4 earnings today after the close of trading. The company beat estimates with revenues of $14.9 billion and earnings per share of $0.74. Wall Street is not happy wth the numbers, though: the company’s stock is down 3% in after hours trading. Analysts were expecting EPS of $0.63 on revenues of $14.8 billion. As a point of… Read More... →

Riding high on the launch of its code-named Skylake processors, Intel reported earnings today that beat expectations for the fourth quarter. The world’s biggest chip maker reported earnings of $3.6 billion, or 74 cents per share, on revenue of $14.9 billion. Analysts had expected earnings per share of 63 cents on revenue of $14.8 billion. […]... →