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20:05 05.01.2016

Twitter’s”Conversational” Ad Unit Encourages Users To Participate With Customizable Hashtags

Twitter is announcing a new “conversational” ad unit today, where users are prompted to personalize and share a marketer’s message. These ads are similar to Twitter’s existing Promoted Tweets, but with a key difference — the tweet is more like a poll question, where users can weigh in by choosing from multiple hashtags. After they hit one of the… Read More... →

1,504 techcrunch.com

20:00 05.01.2016

Twitter’s latest ad format boils brand engagement down to a single click

Twitter has introduced an ad format it believes will help spread brand influence while making it easier for people to interact with companies. Called conversational ads, it has been beta tested for the past few months and is available on Twitter.com and its mobile apps. At its core, conversational ads are like Promoted Tweets, but […]... →

1,480 venturebeat.com

19:35 05.01.2016

Amazon’s Own Email & Calendaring Service, Amazon WorkMail, Exits Preview

Amazon this week took its enterprise-aimed email and calendaring service called WorkMail out of preview mode. The product, which first debuted a year ago, is based on Amazon Web Services and is meant to sub in for legacy solutions, like Microsoft Exchange. However, instead of competing with client software like Microsoft Outlook, WorkMail integrates with it, as it does with as with Apple Mail,… Read More... →

2,396 techcrunch.com

19:31 05.01.2016

Netflix boosts its original content ambitions globally with DreamWorks Animation

Original content finally came of age in the video-streaming realm last year, and Netflix is continuing briskly on that path in 2016. The on-demand entertainment company has announced an expansion of its partnership with DreamWorks Animation, the U.S. studio responsible for well-known franchises such as Kung Fu Panda, Shrek, and Madagascar. The extension of its […]... →

881 venturebeat.com

19:30 05.01.2016

LG expects future growth from car electronics and Internet of Things

LG is working on a wide panoramic information display that can give you a lot of data without compromising safety by putting the data on the glass itself. The smart windshield is one of many displays, appliances, and other devices that the company hopes will supply its future growth. The company made the announcemnt at […]... →

879 venturebeat.com

19:29 05.01.2016

Activision Blizzard приобрела Major League Gaming для создания киберспортивного канала

Activision Blizzard официально объявила о приобретении бизнеса лиги видеоигр Major League Gaming. По сообщению Activision Blizzard, благодаря сделке компания сможет увеличить свое присутствие на рынке киберспорта после того, как добавит стриминговые и технологические возможности к своей медийной сети.... →

2,440 siliconrus.com

19:19 05.01.2016

CES 2016 Coverage

Smart Wheel teaches your teen how to drive and discourages texting while driving

Distracted driving is an epidemic that makes us all want to move on to equally dangerous self-driving cars. But the Smart Wheel folks hope to change that with a smart steering wheel cover. The device senses whether your hands are in a safe position on the wheel and delivers real-time reminders if needed. The device […]... →

924 venturebeat.com

19:10 05.01.2016

Why mobile marketers and publishers can’t afford to ignore China

SPONSORED: The boom in inexpensive smartphones has unlocked a whole new generation’s worth of consumers in places that haven’t had Internet access until now -- and that means huge new opportunities for global mobile marketing on both sides of the world.... →

942 venturebeat.com

19:03 05.01.2016

Oculus Gives Original Kickstarter Backers The Final Rift Headset For Free

Remember that time Facebook bought Oculus for $2 billion, and Kickstarter backers were angry? Kickstarter backers all got a dev kit, but they didn’t get anything out of the acquisition. Today, Oculus announced that original Kickstarter backers are also getting a final unit for free. Read More... →

1,772 techcrunch.com

19:00 05.01.2016

5 Questions To Answer Before Launching A Social Campaign

People still don’t get social media. And I’m not just talking about Donald Trump. It’s an established best practice for building community support for a point of view or an initiative, and that’s because it works. There’s no better way to harness those who already agree with you as surrogates to carry your message to other people who know and trust them, whom… Read More... →

1,003 techcrunch.com

19:00 05.01.2016

SuperData: Virtual reality will make $5.1B in 2016 mostly from mobile, not Oculus Rift or Vive

Virtual reality enthusiasts are collectively looking forward to Oculus Rift and HTC Vive, but one research group thinks those impressive devices won’t represent the bulk of consumer spending on VR this year. Consumers will spend approximately $5.1 billion on VR hardware and software in 2016, according to market-intelligence firm SuperData. That’ll lead to an install of around […]... →

944 venturebeat.com

18:56 05.01.2016

Fitbit Unveils Blaze Smart Fitness Watch With Color Touch Screen

Today at CES 2016, Fitbit has unveiled the latest generation of its smart fitness watch in the Fitbit Blaze. With the Blaze, the company is looking to be competitive with products like the Apple Watch, which offer less by the way of fitness but far more when it comes to customization and style. The Blaze include customizable accessory options for the bands and casing, a color touchscreen,… Read More... →

1,819 techcrunch.com

18:54 05.01.2016

JW Player Raises $20M To Expand Its Video Platform

There’s been “a very big shift” in the thinking of many online publishers, according to JW Player President Chris Mahl. Yes, many of them are looking at Facebook and YouTube as platforms where they can build awareness, but he argued that they’re “really concentrating on driving traffic on their own sites.” “That’s where you as the publisher… Read More... →

3,548 techcrunch.com

18:43 05.01.2016

Ford positions itself as a high-tech car company with 13 electric cars coming by 2020

Ford said today it is tripling the number of autonomous vehicles in its fleet of research and development vehicles. It also made other announcements aimed at showing it is a modern car company. Ford made the announcements at its press event at the 2016 International CES, the big tech trade show this week in Las Vegas. The […]... →

1,013 venturebeat.com

18:43 05.01.2016

Fitbit unveils Blaze, its first wearable with a color screen, ships in March for $200

Wearable manufacturers are at war for your wrist. The prize is device domination of that coveted chunk of flesh between your our hand and forearm. Fitbit leads the wearables industry with its health and fitness devices, but as of December, Apple trails close behind. That’s probably why Fitbit is taking baby steps toward launching a […]... →

1,822 venturebeat.com

18:33 05.01.2016

Politwoops Is Back Online Tracking Politicians’ Tweet Deletes

Politicians in 25 countries will be shifting a little more uneasily on their benches this week as Politwoops, the service that tracks politicians’ deleted tweets, and can thus flag up attempts to edit previously expressed public opinions or cover up gaffes (as well as more mundane stuff like typos), has gone back online. Read More... →

1,003 techcrunch.com

18:29 05.01.2016

Mobile App Usage Up 58 Percent In 2015, With Emoji Keyboards Leading The Pack

The number of mobile addicts is increasing, according to a new report released this morning from Yahoo-owned mobile analytics firm Flurry, which found that 40 percent of the 58 percent total growth in mobile app sessions came from existing users in 2015. That’s a significant increase from the prior years, the company noted, as existing users only accounted for 20 percent of growth in… Read More... →

1,841 techcrunch.com

18:15 05.01.2016

Marathon Laundry airs your dirty laundry on the Internet with a smart washer and dryer

Maybe the time has come to air our dirty laundry on the Internet? Marathon Laundry intends to do that with a new washer-dryer combination appliance that figures out your habits and sends you notifications over the Internet. The company is one of the many at the 2016 International CES, the big tech trade show in […]... →

1,006 venturebeat.com

18:01 05.01.2016

OhMiBod believes its Lovelife Krush is the secret to your sexual health

OhMiBod believes in combining tech and sexual health. So the startup is announcing today that it has created a Bluetooth-connected kegel exerciser so women can strengthen their pelvic floor muscles — and have more intense orgasms. The Lovelife Krush exerciser includes haptic feedback (both visual and vibratory) and voice-guided training programs to aid women with […]... →

1,582 venturebeat.com

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