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Posted by Trevor-KleinI'm thrilled to announce the next in Moz's series of beginner's guides: The Beginner's Guide to Content Marketing. Content marketing is a field full of challenges. Creating content that provides great value to your audience what we've come to call 10x content is difficult enough, but content marketers also regularly encounter skeptical employers and clients, diminutive budgets, and you guessed it a noted lack of time to get it all done. You're not alone. You're fighting the good fight,... →

STEM education and the maker movement have flooded our nation’s schools, making project-based learning much easier to mark off of the instructional “must do” checklist toward meeting new criterion and readying students for a career. Our school districts are feeling the pressure to be innovative and find new ways to engage students with technology while adhering to the… Read More... →

Freedom is critical to the economic engine of Silicon Valley, but laws are not often written to preserve it. A federal decision in October let consumers unlock cell phones, tinker with their tablets and hack into some aspects of their connected vehicles’ software — as long as they don’t break other laws. Unfortunately, this decision has to be renewed every three years, through… Read More... →

GUEST: High performance sports teams know that to win consistently, you have to be willing to do what it takes to recruit the best players. Giancarlo Stanton recently made headlines when the Miami Marlins baseball team awarded him a $352 million contract — the largest gross deal ever in North American sports. Although this particular deal turned heads due to […]... →

The company announced that it has fundraised 1 million yen (about $815,000) from Salesforce Ventures, the investment arm of Salesforce.com, as well as from Incubate Fund.... →

Самые популярные и обсуждаемые тексты уходящей недели на vc.ru — в традиционном воскресном дайджесте.... →

GUEST: To marketers, social media and other forms of consumer data represent new struggles. To turn these struggles into viable strategies, marketers need fresh and innovative approaches — but they should also follow the example set over 70 years ago by a World War II-era mathematician. In 1943, near the time World War II momentum shifted […]... →

Редакция vc.ru публикует выборочные отрывки публикации в издании Motherboard журналиста Меган Нил, которая изучила данные о ранжировании списков друзей в Facebook, пообщавшись с представителями соцсети и проведя ряд экспериментов.... →

GUEST: As anyone in Silicon Valley knows, engineering jobs are in high demand, but we’re going through a serious skills shortage. K-12 classroom technology education hasn’t kept up with the demand for qualified engineers, programmers and designers. Code.org, a consortium of big tech firms including Google, Facebook and Microsoft, last month made its case for reform […]... →

Facebook CEO Mark Zuckerberg committed to turning on Safety Check in more human disasters going forward, responding to criticism that the company turned on its safety feature for Paris but not for Beirut and other bombings. Zuckerberg explained that the Paris terror attacks marked the first time the company has enabled Safety Check for a human disaster, not a natural disaster like an… Read More... →

GUEST: The World Economic Forum recently reported that the fintech industry can close a $2 trillion funding gap for small businesses globally. If given the right conditions, the industry can therefore power entrepreneurship the world over. Yet the United States, home to some of the most generous and talented VCs in the world, is killing this […]... →

VB WEBINAR: Don’t miss this live webinar. Register here for free.  Numbers. Numbers. Numbers. If there’s one thing a marketer needs to be good at, it’s staring at a lot of numbers — browsing the latest statistics of his client’s audience; noticing key patterns among the most engaging users; observing any crucial loss during the time period; […]... →

GUEST: Dear Google Play team: Thank you for creating and managing Android’s largest app store, which now serves as the central hub for the largest smartphone platform in the world. Thanks as well for Android’s open architecture, which has made it possible for billions of people across the globe to cheaply access the Internet and a […]... →

Where do you find your favorite marketing advice and inspiration (besides right here at Search Engine Journal)? The post 19 Brilliant, One-Sentence Pieces of Expert Marketing Advice by @LarryKim appeared first on Search Engine Journal .... →

It’s tough to see at first glance that diversity matters in Portland, Oregon. After all, Portlandia is widely known as the “whitest city in America.” But hidden within this environmentally friendly rain-soaked scenic city, there are intentional efforts ongoing in economic gardening across multiple community sectors to cultivate the growth of a diverse landscape of job creators. Read More... →

GUEST: Just over a week ago Facebook’s CTO Mike Schroepfer promised to “effectively build a teleporter” by 2025, and even hardcore, optimistic techies had to raise an eyebrow in questioning cynicism. Reassuringly perhaps, he was talking about using virtual reality to transport us, as opposed to Star Trek’s dream of disassembling, shipping, and reassembling a physical […]... →

По закону персональные данные россиян обрабатываются в России и защищены ФСТЭК России, ФСБ и Роскомнадзором.... →

Events are undoubtedly an extremely viable marketing tactic but you don’t need to go to the cost of presenting to make the most of them. Here are my key marketing tactics when it comes to events: Segment and prioritize: many events are so big these days, spread across many arenas with parallel activities so it’s hard […]... →

На теракт в Париже, произошедший 13 ноября, отреагировали многие крупные компании, выражая сочувствие, внедряя новые функции или предлагая свои услуги бесплатно. Однако не все нововведения были положительно восприняты в обществе. Редакция vc.ru рассмотрела реакцию компаний на трагические события и спросила у PR-специалистов, как действовать в таких ситуациях.... →

Before the robots replace us we will make love to them. This point is becoming increasingly clear as I wander through the odd world of teledildonics and marvel at the leaps and bounds by which the technology – once in the realm of fantasy – has become a mundane reality. If you are skittish or squeamish about human sexuality I beseech you to click out right now or visit another,… Read More... →