В интернете

Posted by SimonPensonIntroduction Stage One: Setting expectations and objectives Stage Two: Audience understanding Stage Three: Brand activation Stage Four: Campaign plans Stage Five: Finding the right prospects Stage Six: Social Stage Seven: Retargeting Free downloadable campaign planner __________ “How do I know if my content campaign is going to work?” This question is the one I get asked more than any other at present, and for good reason; creating hit content, consistently, is one of the biggest challe... →

EXCLUSIVE: Jeff Cordova, cofounder and chief executive of IT monitoring startup Wavefront, has left the company, VentureBeat has learned. A few days ago Cordova joined Sutter Hill Ventures as an entrepreneur in residence, a spokesperson told VentureBeat. Cordova held that same role at the venture capital firm about six years ago. Earlier in his career Cordova […]... →

It’s not a converted industrial warehouse in Brooklyn. Or a stately, century-old building in the Flatiron. But YC-backed Regalii’s atypical office location up in the Dominican-heavy Washington Heights neighborhood of Manhattan has given it plenty of insights into its working-class immigrant customer base. The startup, co-founded by several Latino founders who personally knew… Read More... →

When Mark S. Luckie joined Twitter in 2012, he felt excited by the opportunity to explore the intersection of technology and journalism. Before joining Twitter, Luckie spent his entire career as a traditional journalist, with his last position as national innovations editor at The Washington Post. “What appealed to me about Twitter was that it’s not just focused on one… Read More... →

For three years, Cornell University has been promising New York City a technology campus to rival Stanford University. Today, the university and its partners revealed the first glimpse of Cornell Technion, the campus to come. During a press briefing, Cornell Tech’s senior director of capital projects, Andrew Winters, gave an overview of the campus and what […]... →

Instagram has announced it’s going to be reviewing new and existing third-party apps starting December 3 in order to maintain the quality of the ecosystem. The photo-sharing social network publicized several platform changes around which apps will have access to its API in order to “set up a more sustainable environment built around authentic experiences […]... →

One of the most sought-after, but never quite dominated, frontiers in online media and marketplaces has been centered on local communities. There have been many attempts, most famously and disastrously with AOL’s Patch effort, and there are some very promising platforms like Nextdoor, which raised more than $100 million earlier this year. But hyperlocal marketplaces and media are far… Read More... →

SDK management startup SafeDK launches with $2.25 million in funds from an investment led by StageOne VC. SafeDK said its service monitors third-party SDKs in real time to warn developers about prospect privacy, performance, and stability issues. By doing so, developers can choose to turn off certain SDK features without affecting the app’s functionality. Headquartered […]... →

Here’s a list of today’s tech funding stories, updated as the day unfolds. Tip us here if you have a deal to share. Earnest raises $275M to help millennials manage their financial futures Lending platform Earnest wants to help millennials manage their finances. To build out its offering of loans and other financial management tools, the company has […]... →

Posted by Ivan Passos, Product Manager, Google Apps for Work Today we're rolling out a few updates to Google+ that make it easier to focus on the features our Apps customers tell us they find the most useful. There's a new homestream to quickly browse through content,... →

If you head over to Google+ today, you'll see that things look a little different. Since we last posted , we've spent a lot of time listening to what people using Google+ had to say. There were two features they kept coming back to: Communities , which now average 1.2 million new joins per day, and Collections , which launched just five months ago and is growing even faster.... →

Gillmor Gang – John Borthwick, Robert Scoble, Josh Elman, and Steve Gillmor. LIVE recording session today at 2pmPT/5pmET. Our LIVE chatroom on Chat Center Gillmor Gang on Facebook HERE Our sister show, G3, on Facebook HERE G3 archives on Ustream Read More... →

Only a tiny fraction of Instagram feed reading happens in third-party apps, so Instagram is shutting down its feed API to make feature development nimbler and create a more consistent user experience. The move is part a big cleanup of the Instagram platform. It involves listing exactly what’s allowed with its APIs, an app permission review process that makes Instagram a gated platform, and… Read More... →

When it comes to evolution, many focus on those special specimens that survive, known as the “fittest.” But what about the losers? Those that couldn’t adapt and simply fell off the merry-go-round of life? In startup-land we have a healthy obsession with failure that helps drive iteration and, in turn, survival — and hopefully massive success. Read More... →

Publicly traded enterprise technology vendor Citrix today announced that it will spin off its GoTo business, including the GoToMeeting video conferencing service, as a new publicly traded company. This business generated around $600 million in revenue in products and services for the first three quarters of the year, Citrix said in a statement on the […]... →

“What museums are excited about — among other things — is access. Pretty soon a kid with the smart phone in India can visit the Louvre.” Read More... →

Google has redesigned its Google+ social network with more of a focus on Communities and Collections. The updated service has become more mobile-friendly and is situated around helping make “life easier for people.” If you’re interested in giving this design a try, Google is requesting that you opt-in by going here. Even though the first […]... →

We pulled together all 153 unicorns currently listed on the Crunchbase Unicorn Leaderboard and then matched them up with data provided by Glassdoor to give you, our readers, the top 20 highest paying startup unicorns. Uber would be a good guess for top dollar salaries. But, you might be surprised to find Cloudera, a software company providing Apache Hadoop-based software and support to… Read More... →

Here is a recap of what happened in the search forums today...... →

VB WEBINAR: Join us for this live webinar. Register here for free. Personalized messaging isn’t just for greeting cards. Marketers need to be aware that consumers today are sick and tired of the generic advertisements being shoved in their faces. The only way to gain their attention and have them turn that ad filter off is to […]... →