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В стране планируется ограничить рекламу продуктов с повышенным содержанием сахара и жира... →

По мнению экспертов отрасли, Google учитывает поведенческие факторы в ранжировании мобильных приложений. На днях Барри Шварц (Barry Schwartz) из Search Engine Land поделился своим видением того, как Google ранжирует контент приложений. Google использует новый App Indexing API для понимания контента и поведения пользователей внутри приложения. В API разработчики отправляют Google URI (универсальный идентификатор ресурса), а также заголовок и описание контента для этого URI внутри приложения. Таким образом,... →

Соцсеть представила свой корпоративный мессенджер Work Chat... →

Every tech CEO and founder dreams of building a company founded on principles partially informed by childhood readings of Dumas: All for one, one for all — and, by the way, let’s change the world. This team-focused, ideal-driven mantra flies in the face of everything corporate culture stands for, and that’s exactly how storybook Silicon Valley/Silicon Alley like it. If… Read More... →

Гипотетическая инициатива "Армении, Белоруссии, Казахстана и России" делает бессмысленной бесплатную доставку и дешёвые зарубежные товары вообще .... →

Startups are re-imagining daily objects and inventing new devices. Supported by maker spaces incubators and accelerators, a fraction of this explosion of startups moves on to later stage financing. Investment in IOT startups is likely to hit a record height of $2B this year according to CBInsights. Read More... →

Nearly four years ago, Jess Erickson started a program called Geekettes as a way to bring diversity into the tech ecosystem. She set out on a mission to reach out to women throughout the world and bring them together in the hopes of building a community around developing technology to change the way society interacts. […]... →

LinkedIn is one of the most powerful, yet often overlooked platforms for marketing, and can actually be more successful than other social channels because of the professional environment. LinkedIn users are focussed on professional relationships and conversations, meaning chances are your LinkedIn content will get more attention here if conveyed properly. Want your business to […]... →

We’ve all heard about FOMO (fear of missing out), but what about FOGO? That’s short for “fear of going out,” and it’s the problem that CEO Julian Jung said he’s trying to solve with Tablelist. Jung compared his startup to Uber — in the same way that getting car service before Uber could be “intimidating,” Jung said people can have… Read More... →

It was an audacious statement, but there it was. Audi expects that 25 percent of the cars it sells just 10 years hence will be either battery-electric or plug-in hybrid models. And it came directly from Scott Keogh, president of Audi of America, in front of a packed media audience at the Los Angeles Auto […]... →

Clintal is a site to browse for “renowned doctors” in order to find the optimally skilled medical practitioners, which was launched in May of 2015.... →

Posted by Paddy_MooganContent marketing is hard. The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get traffic, links and social shares. Job done. It's a bit like link building, where someone may say, "Just build great content and the links will come." Unfortunately, it's very rarely that straightforward. Yes, sometimes you can get lucky and something will fly with little effort. But anyone that says that content ma... →

Enormous tech M&A deals have been announced recently: EMC/Dell, WDC/SanDisk, Lam-Research/KLC-Tencor. These follow a very busy year of large tech M&A, with Avago/Broadcom, Nokia/Alcatel-Lucent and Intel/Altera. This year is shaping up to be a record one for M&A activity across all industries. However, with the large number of multi-billion dollar mergers, there is a nagging… Read More... →

With the Samsung Gear VR hitting shelves and faces all over the place last week, the company ran a new commercial to promote it this weekend. I saw it during the 49ers vs. Seahawks game. It’s. Surprisingly. Good. After speaking with some folks in the virtual reality community after Gear VR’s launch, it seems like Samsung has positioned its phone accessory nicely. The commercial is… Read More... →

GUEST: Working with interns and recent graduates over the years, I’ve noticed that while traditional computer science programs produce students who understand algorithms and data structures, they are less successful at generating graduates who are ready to develop production code. Enterprises don’t expect to hire newly hatched developers who can jump in the deep end right […]... →

I’m not much of a designer. In fact, I’m awful at it. I am, however, interested in how it’s done. I read and write plenty about customer success; along the way, (somehow) I found Samuel Hulick’s site UserOnboard. His detailed descriptions of the user onboarding process in popular apps give designers an idea about how some of the most successful apps in the world keep… Read More... →

GUEST: One of my frustrations in working with marketing professionals is how often they say “tactical” like it’s a dirty word. I understand where it’s coming from. It’s not easy to make your way to the C-suite much less keep yourself there. It’s a complicated job even before you consider pressure from shareholders, colleagues and the […]... →

Из Esquire пришли 2 арт-директора: журнала и сайта и просто дизайнер.... →

Welcome back to People Of Color In Tech. Earlier this year, the White House hosted its second-ever LGBTQ Tech and Innovation Summit. Though, this year was the first time the White House made the lesbian, gay, bisexual, transgender and queer event public and made it available to watch on a video livestream. With intersectionality in mind, as well as a desire to keep LGBTQ people at top of… Read More... →

GUEST: Talk about new technology making a splash. This eye-opening idea – replacing live SeaWorld shows with virtual ones – was one of hundreds offered via a crowd-sourced brainstorm session my company recently commissioned. We were tapping into the collective imagination for what virtual reality (VR) might have in store. How far away is this sort […]... →