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We now know definitively that the Surface Mini was real. “It was like a Moleskine. It was awesome,” the excitable Microsoft executive Panos Panay told Wired today in a story on Microsoft’s Surface Book convertible laptop, which is now available for sale. The thing is, the Surface Mini — which could have competed with Apple’s […]... →

Everyone wants to offer same-day delivery these days, and apparently, the artisan marketplace Etsy is no exception. Today, Etsy announced the debut of a new pilot program called Etsy ASAP which allows Etsy shoppers on web and mobile the ability to request same-day and next-day deliveries from sellers in the New York City metro area, for an additional fee. The deliveries themselves are being… Read More... →

Time and time again, B2B marketers have heard, "Facebook doesn't work for B2B". That statement could not be further from the truth. What B2B marketers should ask themselves is; am I truly engaging my Facebook audience by sharing things they want to see and interact with? Facebook can be an incredibly powerful tool, if used correctly. In fact SteamFeed found that 60% of all social media traffic to B2B websites comes from Facebook, Twitter and LinkedIn. So,... →

TEL AVIV — I traveled to Israel for the first time last week to get a good look at the country’s $1 billion game industry. Israel is the home of more than 200 game companies, not including a number of marketing technology companies that are critical for supporting monetization at free-to-play mobile game companies. The […]... →

Square filed an updated filing with the Securities and Exchange Commission today that showed slowing revenue growth and a widening net loss in the third quarter this year. The company reported a net loss of about $54 million, with Starbucks transaction costs hitting about $41 million in the third quarter. It reported transaction revenue of about $281 million in the third quarter this year, and… Read More... →

Базовый отчет нового MegaIndex.com умеет прогнозировать органический поисковый трафик. В MegaIndex.ru все пользователи привыкли к такому параметру, как количество эффективных показов. Этот параметр позволяет достаточно точно оценить органический поисковый трафик для тех сайтов, где основная масса трафика приходится на высокочастотные запросы. Однако для сайтов с большим количеством низкочастотного трафика такая оценка дает значительную погрешность. В новой версии MegaIndex.com мы научились предсказывать сре... →

GUEST: What if you could not only understand but also predict consumer behavior on your site? In real time, for anonymous visitors and customers alike? That’s the promise behind a new generation of vendors who are making this technology available to even micro-businesses (employees 1-9). More than 97 percent of a typical B2C’s website’s audience is anonymous. […]... →

Robinhood steals stock trading from rich guys in suits and gives it to normal people who couldn’t afford to pay $7 per transaction. The zero-fee stock trading app is bonafide hit. Less than a year after launch it has hundreds of thousands of users, over $1 billion in transactions, $66 million in funding, and an Apple Design Award. In fact, it’s the first finance app to win that award. Read More... →

Arnie Kuenn only has two books to his name, but as you'll see, it's not the quantity of the books you've written that matters, it's how you use them. Arnie is the CEO of Vertical Measures, a frequent speaker, and author of the award-winning content marketing book Accelerate! (available on Amazon) and his second book, Content Marketing Works, which is available for free download.... →

VB WEBINAR: Join us for this live webinar on Tuesday, October 27 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.  Of course, marketers want to provide the very best experience to consumers. However, with changing consumer expectations, today there’s a far greater risk of alienating audiences with flashy ads that are more annoying than engaging. When marketers have their consumers’ undivided […]... →

Facebook is rolling out a new way it’s curating notifications on its mobile apps that it hopes you’ll find more useful. In this update, the notifications tab will display more than just people commenting on your posts or telling you about today’s birthday. Now it’ll show you milestones your friends have noted, sports scores and […]... →

Федеральная антимонопольная служба (ФАС) признала «Тинькофф Банк» виновным в нарушении антимонопольных законов из-за того, что банк изменил ставки по вкладам клиентов в одностороннем порядке. Кредитной организации грозит штраф на сумму от 100 тысяч до 500 тысяч рублей, передает ТАСС.... →

Etsy is entering the on-demand economy with the launch of a new fast delivery pilot called Etsy ASAP. The service starts today in New York and will allow select sellers to offer same day or next day delivery for $20 through Postmates. Delivery times are available in three-hour windows, starting at 6 a.m.-9 a.m. through to 9 p.m.-12 […]... →

There are plenty of on-demand alcohol delivery services including fan favorites Drizly and Minibar. And on the other side of the spectrum, the market is loaded with subscription delivery services for wine and beer, like Club W and Craft Beer Club. But what about the weird stuff? The whiskey with snakes in it? The vodka made from dragon tears? Craft & Rare wants to fit into the mix by… Read More... →

На этой неделе для рекламы сайтов, которые отвечают на навигационные запросы, Яндекс.Директ начнет показывать объявления в специальном расширенном формате. На первом этапе это коснется небольшой части навигационных запросов, а в скором времени распространится и на большинство остальных. Расширенные объявления могут показываться в первом спецразмещении при наличии всех четырех быстрых ссылок. А чтобы навигационный ответ был максимально полным и заметным, с сегодняшнего дня к ссылкам можно добавлять дополнит... →

The Surface Book is now available, and with it comes a new “Making the switch” site from Microsoft targeted specifically at Apple’s MacBook owners. In short, Microsoft is very aware that many Mac users haven’t spent much time with Windows, let alone Windows 10, and the Surface Book itself has a few tricks up its […]... →

РВК при содействии Минэкономразвития России подготовил третий ежегодный открытый экспертно-аналитический отчет «Россия: курс на инновации» о ходе реализации стратегии инновационного развития РФ на период до 2020 года. В отчете анализируются количественные и качественные итоги реализации стратегии по таким направлениям, как формирование компетенций инновационной деятельности, модернизация сектора исследований и разработок, внедрение инноваций в системе государственного управления, совершенствование инновацио... →

Японский производитель Toyota по итогам девяти месяцев 2015 года стал лидером по количеству проданных автомобилей в мире. Компания обошла Volkswagen, который занимал первую строчку по итогам первого полугодия, однако в последнее время испытывает проблемы из-за «дизельного скандала», сообщает Bloomberg.... →

Global Marketing News - 26th October 2015 TV ads more effective than online ads in Asia People in the Asia Pacific region trust TV adverts more than online video adverts, according to research by Nielsen. Looking across 12 Asia Pacific countries, they found that 66% trusted TV adverts, compared to 48% who trusted video adverts they saw online. There was regional variation in the levels of trust,... →

Twitter is expanding its analytics product with the launch of what it’s calling the Twitter Brand Hub. Even though it’s a tool for Twitter advertisers, the Brand Hub seems less focused on specific ads or campaigns and more on the broader conversation around different brands and products — though of course that data could help businesses see where they need to boost… Read More... →