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VB WEBINAR: Join us for this live webinar on Tuesday, October 20 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.  Trying to stay current with marketing strategies in a mobile-first world can make you feel like you’re running a marathon with no goal in sight. No wonder marketers are fatigued, especially in trying to nail […]... →

Центробанк раскрыл масштабную операцию по выводу активов «Пробизнесбанка» в ходе проверки лишенной лицензии организации, сообщил регулятор на своём сайте. Руководство банка нанесло ему ущерб в размере более 34 млрд рублей, подсчитал ЦБ.... →

Gabe Leydon, the chief executive of Machine Zone, is the man on the Iron Throne of mobile gaming. His company’s Game of War: Fire Age has been in the top-grossing charts ever since its release in the summer of 2013. And this summer, more than two years after its release, it became No. 1, eclipsing […]... →

Former Microsoft Chief Executive and owner of the NBA’s Los Angeles Clippers Steve Ballmer recently took a 4 percent stake in Twitter, according to tweets posted late last night. He also praised the company and newly-installed CEO Jack Dorsey for the launch of Moments and its latest moves around innovation, which involved the layoffs of […]... →

Подборка лучших материалов от колумнистов Rusbase на этой неделе.... →

Подборка лучших материалов на Rusbase за неделю... →

EA is downplaying reports of a possible data breach circulating online, saying that it currently has no indication that a list of user account credentials appearing on the site Pastebin were obtained by an intrusion of EA’s servers. However, the company says that, as a precaution, it will proceed to secure the accounts where the EA or Origin user ID matches the usernames on the list.… Read More... →

Обозреватель vc.ru рассмотрела историю возникновения моды на котов в интернете, вспомнила рекламу с животными и привела примеры их использования в офлайн-бизнесе.... →

С 16 по 18 октября в Санкт-Петербурге пройдет второй Science HackDay, междисциплинарный хакатон, направленный на создание технологических проектов и популяризацию науки. Science Hack Day — это серия мероприятий, которые регулярно проходят во всем мире: Японии, США, Ирландии, Мексике, Бразилии, Кении, ЮАР, Германии, Канаде и других странах. Цель каждого такого мероприятия — объединить специалистов из разных областей: программистов, ученых, инженеров, дизайнеров для совместного создания проектов, решающих акт... →

Global Marketing News - 16th October 2015 Pakistan offers next big ecommerce opportunity The ecommerce market is growing rapidly in Pakistan. Currently just 3% of Pakistanis engage in ecommerce, spending around 30 million US dollars a year. This figure is expected to explode to 600 million US dollars within just 2 years, however, with levels of growth being described as "exponential". The rapid growth is being put down to several factors,... →

Google this week released Chrome 46, adding a slew of new developer features and simplifying the browser’s page security icon. But the biggest change turns out to be the removal of a feature: The “OK Google” hotword to trigger voice search is no more. Google first launched an “OK Google” voice search Chrome extension in […]... →

With the release of iOS 9, the ability to block ads and other content that slows down mobile websites has been a standout feature, if a somewhat controversial one. Soon after iOS 9’s launch, a number of app developers rushed to release their own content blockers on the App Store, and these apps quickly climbed the charts. With the abundance of content blockers available today, it’s… Read More... →

We had a wonderful GamesBeat 2015 conference with 116 speakers and moderators who showed us the breadth of gaming. I thoroughly enjoyed many of the speeches, fireside chats, and panels over two full days of programming based on our Game of Thrones theme. But a couple of talks stuck in my head the most. Two […]... →

China is the largest smartphone market in the world. It’s no surprise, then, that Uber has committed more than $1.2 billion in this coming year to winning the market. After just 12 short months, Uber has gone from one percent to somewhere between 11 and 30 percent market share (stats seem to vary widely), with plans to expand to 100 new Chinese cities this coming year. Read More... →

NEW YORK (By Joseph Ax) – A U.S. appeals court ruled on Friday that Google’s massive effort to scan millions of books for an online library does not violate copyright law, rejecting claims from a group of authors that the project illegally deprives them of revenue. The 2nd U.S. Circuit Court of Appeals in New […]... →

Ответы на вопросы читателей Roem.ru.... →

Twitter wooed away Google’s chief business officer to take on its recently vacated executive chairman role. His compensation unsurprisingly is contingent on how the company performs going forward. The package comes out to roughly $12 million dollars. Omid Kordestani will also have a one-time option to purchase 800,000 shares of common stock at its current price. […]... →

Компания провела необычную акцию в поддержку Assassin’s Creed Syndicate... →

Топ-менеджер корпорации Microsoft Джули Ларсон-Грин рассказала изданию FastCompany о том, как прокрастинация помогает ей работать эффективнее. Редакция vc.ru выбрала несколько интересных моментов из материала.... →

If you've been following the media not marketing approach, then you've used appropriate forms of digital media to develop a legitimate relationship with an audience that knows, likes, and trusts you. Here's another characteristic of such an audience: They want to buy from you, assuming you can deliver them a product or service that solves their problems and satisfies their needs. At that point, it's time to give them just that.... →