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Twitter has added a new reporting mechanism aimed at helping advertisers maximize efficiency around their campaigns. With conversion lift reports, it’ll compare multiple Twitter Ads campaigns against one another to see which one drives the most value towards the marketing budget. When utilized, Twitter automatically and randomly segments your “eligible” target audience into two groups: […]... →

Sales organizations have a new, business communications platform over which to get very excited. It’s less clear how employees will feel about it. The company, New York-based Mast Mobile, was founded in 2013 by several Virgin Mobile execs, along with DFJ partner and former Facebook product manager Bubba Murarka. It has a novel proposition, too, which is to provide each employee at at… Read More... →

By now you know it's a bad idea to be a digital sharecropper and build your business entirely on someone else's land (like Facebook, Tumblr, or any other third party you don't control). But you may be asking yourself, "What type of social media marketing should I be doing?" How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?... →

The makers of the popular social app for weddings, WedPics, is today launching a new app for social-photo sharing in an effort to retain customers after the big day has wrapped. The sister app, simply called “Photo,” is meant to serve as an extension or companion to the company’s flagship application, offering couples and their guests a way to continue to take and share… Read More... →

Четыре стратегии, которые могут использовать продавцы SaaS для достижения больших объёмов продаж на примере компаний.... →

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Wife and husband duo Victoria Ransom and Alain Chuard hit the jackpot on social. With every brand trying to figure out a Faceboook marketing strategy in 2008, the two built a startup called Wildfire that did it for them. Wildfire helped companies develop a presence, share content, run contests, and buy ads on social networks including Twitter and Pinterest. Google looking to barge into the… Read More... →

Global Marketing News - 15th October 2015 What online shoppers care about in Asia Pacific Research by Visa has revealed differing ecommerce concerns across the Asia Pacific region. The study found that in more developed ecommerce markets, such as Japan, New Zealand and South Korea, online shoppers are much more concerned about product quality than online payment security. In contrast, in less developed ecommerce markets, such as Thailand, Vietnam and Malaysia,... →

15 октября 2015 года стало известно, что холдинг USM Holdings Алишера Усманова (является акционером «Мегафона», Mail.Ru Group, «Металлоинвеста» и других организаций) и ряд его партнёров намерены инвестировать в киберспортивное сообщество Virtus.pro и ряд его команд до $100 млн. Редакция vc.ru узнала, что о сделке думают представители Федерации компьютерного спорта России, ресурса Cyber.sports.ru, студий Nival и Riot Games и другие эксперты отрасли.... →

EXCLUSIVE: Tim Sweeney, the chief executive of Epic Games, has seen computers become 100,000 times faster during the 25 years he has been making games. And he’s one of the few people in the world who knows what to do with all of that computing power and can predict where we’re heading. His company of game designers […]... →

Телеком-оператор продолжает искать новые способы продвижения без шоумена... →

Деньги получит российская компания «Мивар», среди продуктов которой платформа осмысленного распознавания текстов Tel!Mi... →

Apple is expanding its ResearchKit program with three new studies and three new partner universities. This time, Apple will help research studies on autism, epilepsy and melanoma. Read More... →

Американское издание The New York Times отправляет более 30 типов рассылок своим пользователям, большинство из которых рассылается один раз в неделю или раз в две недели. При этом показатель открываемости писем в отдельных случаях достигает 70%. Сотрудники компании Contently пообщались с редакцией издания и опубликовали в своём корпоративном блоге материал о принципах работы email-рассылки New York Times.... →

Some big news today for Quip, the mobile-first word processing and collaboration app that competes with the likes of Google Docs. The eponymous startup behind the service is today announcing that it has raised $30 million in funding — a Series B round led by Greylock with participation also from previous investor Benchmark. Along with the funding, Quip is announcing some key… Read More... →

Skype has finally added the one feature that makes Google Hangouts so much easier to use: links. Skype users can now invite anyone to join a Skype chat by sharing a unique link. Because it’s just a hyperlink, you can send it over email, Facebook, WhatsApp, Messenger, Twitter, and so on. In other words, you […]... →

SPONSORED: This sponsored post is produced in association with Citrix GoToWebinar.  As a small company with only a few employees, you may find yourself going head to head against competitors several times your size. Other than creating a stellar website, how does a small company create the illusion of being a bigger one? One way is […]... →

The problem with being a marketer today is that it’s tough to find — and network with — the best minds in marketing. GamesBeat only happens so often, right? We’re bringing that GamesBeat experience to your laptop through VB Insight Twitter Chats.  VentureBeat’s Twitter Chats are your opportunity to join in that conversation without hauling yourself halfway across […]... →

People often express worry that the relative anonymity of online learning environments and the disconnected nature of being in a MOOC (massive online open course) leads to more opportunities for academic dishonesty and outright cheating. However, emerging and improving technologies may prove to offer more — not less — protection from would-be cheaters. Read More... →

I am writing this in Quip. And judging by the look of things, one day you might well be writing in Quip, too. Quip is a San Francisco startup that has built a mobile-friendly application for word processing, working on spreadsheets, and chatting with colleagues. Today Quip is announcing a $30 million funding round. Bret […]... →