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After two years in operation, Panorama Education, a startup that surveys students, teachers and parents to provide feedback to schools, realized it had a problem on its hands. The Boston-based startup’s survey tools were working; teachers and principals were measuring student sentiment around education, safety, and stress; and its analytics platform was helping thousands of schools… Read More... →

Ever wondered if those content tips you read a few years back are still relevant today? Hit Publish host Amy Harrison has just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And she wants to share them with you ' Last week, Amy was part of a copywriting panel at the Call to Action Conference in Vancouver. The two-day event was packed with practical,... →

Instacart is growing up. To wit, the three-year-old, grocery delivery startup – which hit “unicorn” status late last year when it raised $220 million at a reported $2 billion valuation – has hired a CFO for the first time. Ravi Gupta, who spent the last decade as a director with the private equity firm KKR in New York, and the previous two years as an analyst with… Read More... →

Interviewed, a company that provides simulations for job candidates, has closed a $2 million seed round with participation from YC, SV Angel, Red Swan Ventures, and Jason Calacanis, among others. The company also announced that after six months it have given almost 100,000 job assessments, with that number growing from 240 assessments the first month to 43,500 assessments last month. Read More... →

The two companies that own the dominant mobile operating systems in the world — Google and Apple — now have new flagship phones, and even though the price tags of the two devices are very different, they beg for a head to head comparison. Google today announced it’s best smartphone to date, the Nexus 6P, a premium […]... →

Evernote has announced layoffs at the productivity app provider. In a post, newly installed chief executive Chris O’Neill said that today it parted ways with 47 people on its staff and shuttered three offices outside the U.S. as a means of building a smaller, more focused team. Since taking over for Phil Libin two months […]... →

Google officially unveiled the Nexus 6P, the successor to its somewhat underwhelming Nexus 6 phone today. The company designed the phone in partnership with Huawei and after today’s event, we had a chance to catch up with Jeff Hoefer, the industrial design manager in charge of the Nexus 6P design. Hoefer joined Google in February after almost nine years at Apple. Read More... →

Here is a recap of what happened in the search forums today...... →

Over the past 10 years of YouTube, video viewership has come a long way. In fact, according to new commissioned custom research conducted by Nielsen, the time 18-49 year olds spend on YouTube grew by 44 percent, while the time they spend watching traditional TV fell by nearly 10 percent over that same time period. YouTube has become the place the world comes to watch, share and engage with video. And we want to keep creating even better experiences for the viewers,... →

Y Combinator is making a pretty major organizational change and it has to do with its popular service called Hacker News. In a blog post, chief executive Sam Altman reveals that the site, commonly referred to by its initials “HN”, will be made into its own autonomous unit. It will be led by Daniel Gackle. […]... →

Like many big companies, GE has been in the process of trying to reinvent itself, and Predix, its Industrial Internet of Things platform has been a big part of that. Today, at its annual Minds + Machine conference in San Francisco, GE announced that the Predix platform had grown into a big business with $5 billion in revenues and $6 billion in orders expected this year. The company also… Read More... →

How to Create the Perfect Checkout Page [Infographic] - 68% of all ecommerce visitors abandon their shopping carts - leaving $4 trillion of abandoned merchandize behind. But don't despair - according to BI Intelligence, roughly 2.5 trillion (or 63%) of this is potentially recoverable. Check out this handy infographic to find out more. VWO Facebook Launches Signal - Journalists use Signal to surface relevant trends, photos,... →

Effective content creation requires more than setting goals, implementing a strategy and creating your assets. For content to really be great, your audience needs to see it. One of the most effective content promotion mechanisms is the use of social media. MarketingProfs and Content Marketing Institute recently found that LinkedIn is the most effective social media platform for B2B marketers to distribute and promote content marketing assets.... →

The relationships that we form with other people are an inherent part of being human. Some relationships stand the test of time while others become a distant memory. Relationships (good and bad) are not bound to our personal lives. Every day your interactions with coworkers, customers and other business contacts work towards building strong professional relationships today.... →

Today's guest on Hack the Entrepreneur is a speaker, advisor, entrepreneur, and the bestselling author of multiple books, such as Engagement from Scratch! and The Audience Revolution . He is the founder of Firepole Marketing and Productive Inbox, and the host of the Business Reimagined podcast. He is also the creator of training programs, such as Audience Business Master Class and Course Builders Laboratory, which have collectively trained more than 3,... →

The latest additions to the Nexus series of Google mobile devices, LG’s 5X and Huawei’s 6P, both look sleek and think fast. They both come armed with 12.3-megapixel cameras and Google’s new Android Marshmallow preloaded. After playing with each of them for about 10 minutes, I can say that I want a lot more time […]... →

Perennial troll targets Anita Sarkeesian and Zoe Quinn caused the latest escalation by testifying to the UN about the toxic effects of online harassment and the need for something to be done about it. As a result, we’ve seen a wave of bizarre, hysterical conspiracy theories claiming that very soon the Internet will become a centralized service ruled by UN censors with an iron fist. Read More... →

When it comes to the vast sector of companies focused on buying and keeping customers, sales tech is the most interesting these days for an investor — followed by marketing and, least of all, ad tech. That’s the word from Byron Deeter, a partner at VC firm Bessemer Venture Partners (BVP). Previously, he’s been the […]... →

YouTube videos are going to get more shoppable, with the company announcing a new ad unit today called Shopping ads. The Google-owned video site has been moving in this direction for the past few months, with the introduction of Cards for related content (including merchandise) and the launch of TrueView for shopping, which allows advertisers to automatically turn their Google merchant… Read More... →

YouTube is leaning more heavily into ecommerce with a new tool called Shopping ads. The feature will allow consumers to shop products referenced in a video. Latley, Google is very keen on e-commerce. In the last several months it started fiddling with buyable ads on YouTube and announced a new buy-button to help consumers directly purchase search results. Already, YouTube has made […]... →