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26 сентября в Петербурге стартует образовательный проект Ad Hominem для специалистов в сфере маркетинга и PR. За два дня топ-менеджеры российских и международных компаний расскажут все о том, как продвигать бренд при ограниченном бюджете: работа с общественным мнением, выстраивание сервиса и продаж, коллаборации и кросс-маркетинг, привлечение лидеров мнений и общение со СМИ, digital-технологии и воркшопы, которые закрепят полученные знания.  Среди спикеров: эксперт по стратегическому PR Александр Цыпкин, д... →

28 топовых экспертов по продвижению в социальных сетях в течении двух дней будут показывать на своих реальных проектах, как получать продажи из соцсетей. В этом главная особенность конференции – доклад каждого спикера будет привязан к конкретному кейсу из личной практики. Подробные часовые выступления, где главной задачей будет не развлекать слушателей бесполезным креативом, который потом ни один малый и средний бизнес не сможет применить, а показать реально действующие механики привлечения клиентов, которы... →

Коммерческая и социальная реклама, продвигающая безопасный секс... →

Новым гендиректором концерна назначен 62-летний Маттиас Мюллер... →

A hipster in New York is not that different from a hipster in Bangalore. Ten years ago, this would not have been the case. Our marketing textbooks tell us that the highest classes of society in any given region have similar tastes and habits, but that habits then start to disseminate based on surroundings. Today, with Internet access expanding to the far corners of the world, those tastes… Read More... →

At this very moment, the IT department at a typical enterprise is staring at a mind-numbing list of IT project requests from employees and business units — ranging from building a custom mobile app for warehouse operations to integrating Salesforce.com with back-end office systems. To manage this endless to-do list, the IT department logically arranges requests by how significantly… Read More... →

Even if you weren't trying to keep up with all your fall shows returning, this week was a busy one. Here's a look at what captured our attention the past seven days"from the Pope to a little rat with a big dream. Also, we're changing up this series, so this will be our last regular Friday post for a while. We'll be back soon in a different format. Until then, keep on searchin' on. Pizza rat is all of us Let's start with the important stuff.... →

It’s iPhone 6s and 6s Plus day around the world and people are eager to get their hands on the newest smartphone edition from Apple. And while there are those who have resigned themselves to waiting in line in front of an Apple retail store or any belonging to a wireless carrier, there’s a better […]... →

Uber just announced UberEVENTS, a new service for event organizers to pre-pay rides for their guests. Uber is launching the service first in New York for “select riders” and Uber for Business users. In the coming weeks, Uber will roll out this feature to everyone in New York so that all event hosts can purchase rides, in the form of guest passes, ahead of time for… Read More... →

After having used the new iPhone 6s for a few hours, I have mixed feelings about some of the phone’s most important features. l You’ve probably seen the initial reviews of the new device, all of which reach the same basic conclusion: The iPhone 6s is a wonderful phone that’s worth buying if you have an older iPhone, but […]... →

GUEST: Silicon Valley often hosts world leaders, but rarely gives them the rock-star reception that it is planning for India prime minister Narendra Modi this weekend. Seats for an 18,500-person event where he will be speaking, at the SAP Center in San Jose, disappeared within days, and tens of thousands more could have sold. The Silicon Valley […]... →

Atlassian, the company behind service desk software JIRA and team communication app HipChat, has submitted a confidential filing for an initial public offering (IPO), according to a new report. Atlassian, which has long been profitable, now carries a valuation above $3 billion, according to today’s report from the Wall Street Journal. Goldman Sachs and Morgan […]... →

The founder of all that we survey on the web, Tim Berners-Lee, said on this site a few years ago that, “Data is the New Links.” He argued that with the ever-expanding world of data-driven products, and the explosion of graphs and social media, the benefits would only be realized by a positive attitude to sharing the data in an accessible way, without expecting too much in return. Read More... →

EXCLUSIVE: Candy Crush Saga is still one of the top-grossing mobile apps in the world, and publisher King is planning a weekend event to keep its player base engaged. Starting today and running through Sunday, King will host the CakeClimb live event in Candy Crush Saga. This is a challenge that requires players to figure out […]... →

Disrupt SF 2015 has come to an end, but the stories and experiences will continue to inspire us for years to come. The TechCrunch social media team has compiled 55 of the most memorable quotes from Disrupt SF 2015. Enjoy! Read More... →

This article is Part 2 of a 3-part series on the battle to achieve world connection Creating the infrastructure for satellite internet is a capital intensive business, requiring potentially thousands of satellites to be built and launched. It also needs ground-based infrastructure that can “talk to” the satellites and ultimately connect to the end user. For OneWeb internet… Read More... →

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...... →

Since the benefits aren’t immediate, it’s easy to delay incorporation. Yet, unlike first-time entrepreneurs, serial entrepreneurs often learn the hard way just how quickly things can get ugly, and eagerly incorporate as early as possible. Read More... →

The iPhone 6s is now here in stores. Whether or not you should stand in line for a new pink iPhone is really your decision, but before you buy, you should really know how durable it is. We already know that the iPhone 6s isn’t as prone to bending as its predecessor, but how does […]... →

ANALYSIS: Mobile browser traffic is actually twice that of mobile app traffic, according to a just-released Morgan Stanley report that rates Google’s stock as a buy. This appears to fly in the face of recent, strong, and repeated evidence that the app is winning, capturing 80-90 percent of our time on mobile. Actually, both are right. Using […]... →