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So, what happened in the wonderful world of content marketing this month? For one, we are finally moving into the fall season, which means it is time (maybe even past time!) to start implementing your holiday season content marketing plan. The post This Month In #ContentMarketing: September 2015 by @dantosz appeared first on Search Engine Journal .... →

Blah blah blah, Twitter has 316M users or whatever and they’re not growing. Can it grow? Will it grow? Yes, there are a lot of questions that Twitter has to start answering if it wants to get some sort of momentum going with consumers and rebuild trust with its investors. General awareness isn’t Twitter’s problem. Plenty of people who aren’t on Twitter, and may never be… Read More... →

Posted by TrentonGreenerGoogle Analytics (GA) is a phenomenal tool that most of us, including myself, use in a very limited capacity. It’s not that we don’t want to use all of the functionality of this great product, but that we're unaware of the potential opportunities available to us as marketers. Often times, when we do find that new and exciting feature, it astounds and astonishes us; I often find myself consumed by the possibilities. That's how it felt when I first found GA’s "Data Import" feature. I h... →

The prospect of conquering the dark and vast expanse of space has fascinated the human mind for a good part of the last century. Perhaps that is why ‘The Martian,’ a film adaptation of Andy Weir’s book about one man’s struggle to survive on Mars, rocketed to the number one spot at the box office this weekend. In the movie, Matt Damon’s character realizes he… Read More... →

(By Byron Kaye and Swati Pandey, Reuters) – Australian businesses are turning their backs on bitcoin, as signs grow that the cryptocurrency’s mainstream appeal is fading. Concerns about bitcoin’s potential crime links mean many businesses have stopped accepting it, a trend accelerated by Australian banks’ move last month to close the accounts of 13 of […]... →

IPFS isn’t exactly a well-known technology yet, even among many in the Valley, but it’s quickly spreading by word of mouth among folks in the open-source community. Many are excited by its potential to greatly improve file transfer and streaming speeds across the Internet. From my personal perspective, however, it’s actually much more important than that. IPFS eliminates the… Read More... →

REVIEW: Mattel thinks it’s cracked the code to making virtual reality kid-friendly. The 70-year-old toy company, under the guidance of Google, released its Cardboard-powered View-Master on Friday. After going hands-on with the nostalgic headset this week, we’ve reached a verdict. For tech-savvy parents, kid gamers, and iPad wielding seven-year-olds, the revamped View-Master is worth its $30+ price. Just […]... →

Юлия Зарипова («М.Видео») о работе в онлайн- и офлайн-пространстве и эффективности традиционного медиамикса... →

GUEST: When The Lean Startup hit bookstores in 2011, it became a bestseller and created a movement. The book’s principles were straightforward and quickly began to resonate with entrepreneurs and wanna-be entrepreneurs. The message was well timed — the stock market was underperforming, the job market was competitive, and countless people were starting to scratch their […]... →

A long time ago — back in the early 1900s — many companies had a Vice President of Electricity. It’s hard to imagine today, but there really was an individual whose sole responsibility was to manage a company’s electricity. You needed a team to manage switches, regulators and wiring. With time, however, electricity became a commodity. Companies didn’t have to… Read More... →

Руководство сервиса заметок Evernote ввело дополнительные средства контроля за сотрудниками, отказалось от оплаты регулярной уборки их домов и других бонусов ради сокращения расходов компании. Об этом сообщает Business Insider со ссылкой на источники среди работников сервиса.... →

Руководство сервиса заметок Evernote ввело дополнительные средства контроля за сотрудниками, отказалось от оплаты регулярной уборки их домов и других бонусов ради сокращения расходов компании. Об этом сообщает Business Insider со ссылкой на источники среди работников сервиса.... →

GUEST: By 2017, over 50 percent of commerce will be conducted on mobile (according to Gartner). Retail brands need to reach smartphone and tablet users, but when, how often, and with what content? New data from OtherLevels’ 2015 Retail Mobile Messaging Study indicates that messaging frequency, the “how often,” is a key metric that can make […]... →

It took 40 years, but in 2015 the NBA’s Golden State Warriors won their latest league championship. And while the Bay Area celebrates this victory, it’s worth looking at the team’s campaign to see how they continue to rally fans to #WarriorsGround. “It’s all about how you enhance the experience,” Kenny Lauer told VentureBeat as we toured Oracle […]... →

Самые популярные и обсуждаемые тексты уходящей недели на vc.ru — в традиционном воскресном дайджесте.... →

GUEST: Tel Aviv has quickly become one of the most successful startup ecosystems in the world, recently listed as the fifth best startup ecosystem globally, and the number one ecosystem outside of the United States. This relatively young, nonstop city has become a breeding ground for countless successful businesses and a thriving startup ecosystem. As CEO […]... →

Подборка лучших материалов на Rusbase за неделю... →

(Reuters) – China wants to speed construction of a national network to charge electric cars, to help reach an ambitious goal of 5 million green vehicles on its roads by 2020, national news agency Xinhua said on Sunday, citing a senior energy official. A shortage of charging facilities has long been a roadblock for sales […]... →

StarCraft II: Legacy of the Void comes out on November 10. The single-player campaign will wrap up 17 years of story in a series that has become a huge part of video game pop culture. So hopefully they’re going to make fans happy with this third and final installment for StarCraft II. Legacy of the […]... →

GUEST: If you think your company doesn’t have anything to do with the growing on-demand economy and that you’re immune to it, think again. We all know about the tremendous growth in this sector. Uber is valued at over $50 billion. The value of online food ordering has surpassed phone ordering. And angel investors and VC […]... →