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CEO Buzzfeed Джона Перетти рассказал об источниках трафика ресурса в интервью Re/Code. 23% - прямой трафик на сайт или приложения 14% - просмотры на YouTube 2% - из поиска Google 6% - трафик из Facebook 27% - просмотры видео в Facebook 4% - картинки на Facebook 21% - просмотры на Snapchat 3% - другие платформы 66% просмотров контента Buzzfeed приходится на сторонние площадки, но компанию это, похоже, устраивает. Чтобы выжить с такой моделью потребления контента Buzzfeed делает ставку на нативную рекламу, ум... →

Настраиваем четкость, выравниваем горизонт, а также создаем видеоколлажи... →

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Бренд виски показал, как хорошее настроение изменит жизнь... →

Fresh off of a $60 million deal with Shanghai-based drone maker Yuneec, Intel is continuing to ramp up its investment in Chinese tech startups after the U.S. firm revealed that it has pumped $67 million into eight companies in the country. Read More... →

Глава WPP поднял важную для индустрии проблему медиаизмерений... →

ОС доступна для бесплатного скачивания владельцам iPhone, iPad и iPod touch... →

Apple today launched Move to iOS, the company’s first Android app built in-house. As we noted earlier, “it should surprise no one that the first app Apple built for Android helps you ditch the platform.” The fact the app is getting flooded with one-star reviews is equally as shocking. At the time of publication, the […]... →

Специалисты отрасли заметили значительное падение реферального трафика из Google Картинок (Image Search) в Германии и Индии. Возможной причиной является ошибка в работе сервиса. Проблему в Германии подробно описал в своём блоге Мартин Миссфелдт (Martin Missfeldt). Если коротко, когда пользователь пытается открыть картинку в Google Search, сервис загружает пустую страницу. Понятно, что эта ошибка могла вызвать сокращение реферального трафика из Поиска Картинок. Ниже – скриншот страницы, которая выводится пр... →

BY YASMEEN ABUTALEB Facebook users took to the social media site on Wednesday to react to the company’s decision to test what Facebook Inc Chief Executive Officer Mark Zuckerberg called a “dislike button” – and not everyone liked the idea. In a town hall-style question and answer session Tuesday, Zuckerberg took questions from users about […]... →

В испанских ресторанах в продаже появилось «Воппер вино»... →

Google объявил, что работа отчёта Поисковые запросы в сервисе Search Console окончательно прекращена. Его место заняла новая версия – отчёт Search Analytics. «Начиная со среды 16 сентября все URL-ы, указывающие на отчёт Поисковые запросы будут переадресованы на отчёт Search Analytics», - сообщила специалист отдела качества поиска Google Зинеб Аит Бахаджи (Zineb Ait Bahajji). Напомним, что Google официально запустил новый отчет Search Analytics в Search Console в мае этого года. Новый функционал был призван... →

SAN FRANCISCO — Satya Nadella made an appearance at the Dreamforce conference Wednesday afternoon to give an update on his vision for Microsoft. He also took the opportunity to give a couple of demoes on how his company’s services views the adoption of technology and how its products are accelerating change in the world. Among […]... →

NGINX, the well-funded and increasingly popular web and application server company, today announced that it now supports HTTP/2, the next generation of the HTTP standard, in its latest commercial release. The company, which already offered some HTTP/2 support in its free open source product, today released NGINX Plus R7 to its customers. While HTTP/2 support is definitely the highlight of… Read More... →

GUEST: When Instagram first announced it was going to open its doors to all advertisers, my mobile marketing agency was extremely enthusiastic about the new mobile marketing platform that’s become available and went straight to work. Here’s what we learned from our first campaign on the social network. Our very first lesson was that if you’re […]... →

Popular task management service Todoist has been hard at work on a new brand identity and a revamped web app. These two updates bring feature and design parity between the iOS, Android and web versions of the service. Read More... →

Mobile gaming has by far made the greatest impact on — and effected the most change overall in — the gaming industry. From a dollars and cents perspective, mobile gaming revenue is projected to surpass console game revenue in 2015 to the tune of $30.3 billion versus $26.4 billion, with ongoing growth in mobile-device sales only driving this trend forward in 2016 and beyond. Read More... →

Microsoft chief executive Satya Nadella today unveiled a new integration of its Cortana Analytics Suite into Salesforce, bringing natural-language voice search, predictive analytics, and dashboards. Microsoft has developed the integration in partnership with independent startup Alpine Metrics. Nadella attempted to use the new integration onstage during a demo by opening up the Cortana personal digital […]... →

Cablevision will sell itself to the European telecom giant Altice for about $17.7 billion. The deal could be announced as soon as Thursday, says a Wednesday evening report from the New York Times, citing unnamed sources. The deal is the latest in a string of communications provider acquisition that is radically reducing the number of companies selling video and […]... →

ANALYSIS: Today’s launch of iOS 9 adds a number of new features to your iPhone and iPad devices, including 3D touch (for iPhone 6S and 6S Plus), multitasking, and new Siri, Apple Pay, Maps, and Notes features. But if you are one of the millions of people who plays games on your iDevices, you probably want to know exactly what this […]... →