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Goolge AdWords объявил о добавлении новой опции в функцию массовой загрузки. Теперь рекламодатели с её помощью смогут вносить изменения в группы товаров (для Товарный кампаний): добавлять новые группы, изменять или удалять существующие и корректировать ставки. Функция массовой загрузки существенно экономит время: рекламодатель скачивает таблицу, вносит изменения в офлайн-режиме, а затем загружает обновлённую таблицу в аккаунт. После этого все изменения применяются автоматически. Нововведение призвано обле... →

Have you ever come across a website, service, application, or product that you’ve been impressed about that you’d like to know more about who created it? You can go the company’s “About” page for more information but chances are that it’ll just show you the executive team, not the name of the developers and designers. […]... →

В редакцию ЦП пришло письмо от генерального директора HR-агентства iChar Ивана Осипова, который много лет проработал техническим директором, а после решил создать собственную компанию по подбору персонала. В письме он вспоминает, что сподвигло его оставить должность ради своего агентства.... →

When OneLogin Platform Engineer Isis Wenger agreed to participate in the company’s recruiting campaign, she didn’t anticipate the backlash that has come from it. “I was not personally ready for the amount of attention that it has brought me,” she wrote on Medium. The ad, pictured above, is part of OneLogin’s efforts to recruit more engineers. The recruiting… Read More... →

User experience and user-interface design is an emerging field in the technology industry, even more so in the legal world of patents. (Sometimes this field is known by the shorthand UX/UI.) It might surprise you to know that the fastest growing segment of design patent filings is in the UX/UI space. Read More... →

GUEST: Willy Wonka made consuming media literal with his “Wonka Vision” invention that teleported a giant chocolate bar to be eaten right out of a TV screen. Sadly, this kind of instant gratification will likely only exist in fiction. With the arrival of buyable pins and stoppable buttons, however, brands may have found the next best […]... →

Microsoft’s Cortana personal digital assistant is now working on PCs running Windows 10, not just Windows Phones. That means Cortana is a lot more visible as a competitor to Apple’s Siri and Google Now. Cortana certainly has her share of tricks. As I’ve discovered in recent weeks, Cortana can tell time, show stock prices, open […]... →

Netherlands-based mobile marketer iQU has acquired two other mobile marketing companies TinyLoot and Target Gamers. In doing so, the Dutch company is assembling new ways to deal with the challenges of mobile game discovery and monetization. TinyLoot started by rethinking the business model where players pay for games. TinyLoot wanted to turn that on its head, paying […]... →

Posted by wrttnwrdIn spite of all the advice, the strategic discussions and the conference talks, we Internet marketers are still algorithmic thinkers. That’s obvious when you think of SEO. Even when we talk about content, we’re algorithmic thinkers. Ask yourself: How many times has a client asked you, “How much content do we need?” How often do you still hear “How unique does this page need to be?” That’s 100% algorithmic thinking: Produce a certain amount of content, move up a certain number of spaces. Bu... →

Right now the Apple Watch seems like the only game in town when it comes to smartwatches. And Android watch makers need to do something drastic to get back in the game. As expected, the Watch captured the imaginations of the Apple faithful, and many of them ordered one of the devices the first chance they […]... →

(Reuters) – A U.S. appeals court will hear oral arguments on Dec. 4 in lawsuits that challenge the Federal Communications Commission’s “net neutrality” rules, which prevent broadband providers from blocking or slowing Internet traffic, the court said on Monday. USTelecom, a trade group for broadband providers, and other opponents of the rules sued the FCC […]... →

Joanna Penn is a life-long entrepreneur that has also worked for major corporations and has even run her own scuba diving business. But after years of not finding what made her happy, she turned to writing books and found the true success she'd wanted all along. Fifteen books later, this fiction and nonfiction author is the epitome of success in the self-publishing movement. Want to know how to leave your day job and become a full-time successful author?... →

If history is written by the victors, government surveillance agencies will have an awfully long list of sources to cite. Domestic digital surveillance has often seemed to be a threat endured mostly by the social media generation, but details have continued to emerge that remind us of decades of sophisticated, automated spying from the NSA and others. Before the government was peering… Read More... →

Conversations around diversity in tech often focus on the “pipeline” and getting more people from underrepresented groups through the door. But that’s just a first step. The next, most critical step is retention. There’s no point in a company using its resources to hire a diverse people if they’re not going to offer them an environment that is both supporting… Read More... →

Entrepreneurs are giving the healthcare industry a much-needed injection of innovation. Enthusiasm for new ideas and solutions in healthcare is clear from the 200 percent growth in funding for digital health companies between 2010 and 2014. Digital health companies received a record-breaking $4.1 billion in funding in 2014, and more than $600 million in the first quarter of 2015. Read More... →

Copyblogger.com started it all on this particular crazy portion of the journey. It's constantly evolved over the years, and it's about to take another giant step forward. When you strip away the fact that Copyblogger has historically been the mothership platform for our company, you realize that it's essentially a membership site with free and paid components. The foundational elements of a scalable, replicable membership site model are already in place there.... →

Here is a recap of what happened in the search forums today...... →

"Есть два способа отвечать на конкуренцию […] первый способ долгосрочно работает, второй – нет".... →

Today's guest on Hack the Entrepreneur is a successful author and screenwriter, and he has written a book and produced a movie about his life, called I Hope They Serve Beer in Hell . His books have sold more than three million copies and have been translated into 30 different languages. He also founded (and sold) Tropaion Publishing, which pioneered the idea of author as publisher.... →

PayPal appears to be borrowing some design from Nike in a mockup on its own website. Over the weekend, I noticed somebody retweet an image of two “your cart” designs side by side — one PayPal, one Nike.The similarities are rather, uh, remarkable. @PayPal design team, did you perhaps get inspired by Nike for the cart design […]... →