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29-летняя британская предпринимательница Кейт Ансуорт (Kate Unsworth) вывезла в африканскую пустыню 35 генеральных директоров, отобрав у них смартфоны ради проведения «цифровой детоксикации». На эксперимент обратило внимание издание Fast Company.... →

I'm typing this article on a pretty powerful machine " and it's no bigger than the size of a Vogue magazine. On this same machine, I can collaborate, record, edit, and publish a video " or even a movie. I can record, edit, and publish a podcast . Software has made all this " and more " a reality. A funny twist of fate Software has now come to a point where it shoulders most of our economic growth .... →

Linking is art… You may fail to realize that but linking is much more than just providing more context to whatever you are writing about. Linking is the way to bring up your old content, make your site more trustworthy and, yes, build connections with niche influencers. Here are a few tips for you to make the most of how you link: Link In-Context There is nothing stopping you from... [Read More...] The post Make The Most Of How You Link appeared first on Internet Marketing Ninjas Blog.... →

Зрители мстят бренду одежды за неудачную креативную концепцию ролика... →

With mobile search on the rise, it's important you construct your mobile marketing ads and landing pages with this in mind. The post Mobile Marketing 101: The Efficient Formula for Unleashing Your Full Potential by @AndrewLolk appeared first on Search Engine Journal .... →

After launching in Istanbul just over a year ago, Meal Box, a healthy meal delivery startup, is looking to corner the take-out market in the world’s fifth-largest city. Backed by $3.6 million in funding from Aslanoba Capital, one of Turkey’s most active venture firms, the company wants to replace fast food with traditional, healthy Turkish cooking for a generation of young… Read More... →

Зельцер был продюсером в области видео в Look At Media, а после руководил видео-производителем, популярным в онлайн у молодой аудитории.... →

Microsoft has announced it has acquired Incent Games, the company behind FantasySalesTeam, a gamification platform to help incentivize sales teams. The computing giant says that it will soon offer the technology to its own customers, to “help them incentivize their sales teams to new heights and better results,” according to a blog post by Bob Stutz, […]... →

Партнер адвокатского бюро Buzko Kokorin Роман Бузько написал для ЦП колонку с юридическими советами для молодых компаний: как договориться с партнерами, составить договор, выбрать форму ведения деятельности — а также привел примеры из российской и международной практики.... →

Every two years, betaworks brings in brand new entrepreneurs and helps them bake up a new batch of products and services. In 2013, those companies included Giphy, Dots, and Poncho, and now the startup studio is ready to introduce its first new product of the 2015 batch. World, meet Glitter! Glitter is a personal trading cards app, which lets users create mobile, tradable cards that feature… Read More... →

It seems like the black hat SEO community is noticing a Google update this weekend. Starting Saturday through yesterday. There is a lot of chatter in the Black Hat Forums and just a little bit of chatter in the WebmasterWorld forums...... →

At the bottom of this page are recommendations for “Promoted Stories,” from the Outbrain content discovery service. Such recommendations — and similar ones from competitors like Taboola and Gravity — are common on the Web. Today, a new video-oriented content discovery service launches, with the aim of presenting recommendations that are tailored to the viewer. […]... →

Mariel Martinez asked Google's Gary Illyes if having an incorrect hreflang implementation will hurt you or not and Gary said no, it won't hurt you. Gary responded on Twitter saying "nope...... →

Никита Зельцер присоединился к команде холдинга Александра Мамута... →

Пользователь Medium Ник Келли рассказал историю своего профессионального пути — о том, как он в 14 лет покинул среднюю школу, чтобы учиться дизайну, и в итоге в 20 лет стал арт-директором одного из крупнейших сетевых рекламных агентств Wunderman, где в настоящий момент работает третий год.ЦП перевел заметку.... →

Managing different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle can be overwhelming. Amongst all the content that brands, publishers and consumers create, only the most authoritative sources are able to capture consumers' attention. Why is authority important in content marketing? Authority engenders trust, confidence and can motivate people to take necessary next steps.... →

Back in 2013...... →

Издание Kotaku со ссылкой на японскую газету Nikkei опубликовало заметку об отношении руководства игрового разработчика Konami к своим сотрудникам — в отчёте издания говорится о том, что разработчиков за ошибки в работе понижают до охранников и уборщиков, а также полностью контролируют всё рабочее время сотрудников.... →

Бывший топ-менеджер интернет-телеканала CarambaTV (выпускает шоу +100500, BadComedian и другие) Никита Зельцер стал заместителем гендиректора по видеопродукту группы компаний Rambler&Co. Об этом сообщается на сайте холдинга.... →

The Google Search Console is missing a full day of data from the Search Analytics report. First reported to me by @furnishHQ, if you look at your Search Analytics report in the Google Search Console...... →