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Global Marketing News - 15th July 2015 Businesses should look East for B2C ecommerce growth A study by SaleCycle has revealed ecommerce trends across the globe. Most B2C ecommerce sales took place in the Asia Pacific region than any other region so far in 2015, accounting for 33.4% of all global ecommerce sales. This is according to a study by SaleCycle, which showed that North America and Europe were close behind in second and third place, with 31.7% and 28.... →

Last year, mobile devices used before or during shopping trips influenced just under one trillion dollars " or 28% " of in-store sales in the United States. 1 Those sales grew from the billions of shopping micro-moments that power today's buying economy. Fewer people wait to head to the mall on Saturday to go shopping; thanks to smartphones, shopping now happens anytime and anywhere.... →

Behind the repetitive and apologetic acknowledgment that there is a lot more “work to do” on diversity at companies like Facebook, Google and Twitter is the idea that there isn’t a sufficiently large enough “pipeline” of minority candidates that are qualified to take these jobs. A YC company called Jopwell is taking aim straight at the “pipeline” question. Read More... →

Apple hopes to continue selling the free-standing players even as they've been outsold and overshadowed by smartphones.... →

If you’ve had to write a research paper in the last ten years, chances are the free online bibliography tool you used is operated by Imagine Easy. The EdTech company has flown under the radar for the past fourteen years since it was started by two high school students, Neal Taparia and Darshan Somashekar. It’s gradually grown to over 100 million annual users and over $12 million… Read More... →

В настоящий момент, это единственный доступный в России способ размещения таргетированной рекламы в Foursquare... →

In a dating app, for instance, Miip can suggest “tips to look great on your first date” as a starting point, along with a collection of curated and related products to buy.... →

At first, TVShow Time was just a calendar to keep track of your favorite TV shows. Now, TVShow Time is one of the best community of TV addicts on the Internet. The French startup is well aware of that, and just launched a major 5.0 update to its mobile app to showcase the best content created by its community. “We want our users to open the TVShow Time app after watching an episode and… Read More... →

14 июля генеральный директор «Мегафона» Иван Таврин предложил отрегулировать работу Viber, WhatsApp и других популярных мессенджеров в России. По мнению топ-менеджера, приложения используют в своих целях террористы и спамеры, а сами их разработчики безвозмездно зарабатывают на дорогой инфраструктуре, созданной операторами связи. Разобрав по пунктам предложения Таврина, обозреватель ЦП Виктор Степанов пришёл к выводу — несмотря на очевидную выгоду госрегулирования для операторов, законодательное ограничение ... →

Amazon announced this morning its move into feature films will begin with the debut of the first-ever Amazon Original Movie, Spike Lee’s “Chi-Raq.” The drama, which is Lee’s next major film, stars a number of big names including Nick Cannon, Wesley Snipes, Jennifer Hudson, Angela Bassett, John Cusack and Samuel L. Jackson, and is focused on a more serious story of… Read More... →

There are indications that Apple still believes that the iPod touch fits a certain niche, and those come in the form of a smattering of hardware upgrades. The refreshed models feature a more powerful processor, better camera hardware and imaging software and a focus on the iPod as a gaming and photography platform. The Refresh New iPods generally means new colors, and this is no exception. The… Read More... →

What do you for an encore after you founded and sold OKCupid? Well you tackle public-key encryption, of course. Keybase was the result, and the company announced a $10.8 million Series A investment today led by Andreessen Horowitz. While it may not seem like a logical next move, co-founders Max Krohn and Chris Coyne were considering what to do after they left OKCupid in 2013. They decided… Read More... →

As soon as you capture the attention of a VC, they’re going to start performing the “due diligence” required to justify the investment. This is when the investor checks into the bold claims you have made about the size of your market opportunity and your work experience. The process effectively begins as soon as the VC has a real interest in pursuing your deal, and steps up… Read More... →

OpenSignal has added an Android version of its crowdsourced Wifi Mapper, following the launch of the iOS app back in May. The iOS app has garnered some 155,000 downloads in the two months since it went up on the App Store, according to CEO Brendan Gill, who says the team is expecting a “big reception” on Android — with “thousands” signed up to be pinged about… Read More... →

Today we are discussing links, not building link but requesting links.. Last week Portuguese Google Webmaster blog published an article where it was said that you could not ask for links. Our community picked it up and started actively discussing it… A few days later Google re-phrased that saying that you could not ask for links which violate Google Webmaster Guidelines. While the whole statement is up to various interpretations,... [Read More...] The post How to Ask for a Link to Stay within Google Webmste... →

OpenSignal has launched WifiMapper, its crowdsourced free-Wi-Fi tracking app, on Android.... →

15 июля президент России Владимир Путин подписал указ о внесении изменений в список общедоступных федеральных каналов, заменив «Россию 2» на телеканал «Матч ТВ». Представитель «Газпром-медиа» Ирина Осадчая подтвердила «Ведомостям», что под этим названием будет работать новый общедоступный спортивный канал, принадлежащий холдингу.... →

9 июля порносайт Pornhub выпустил стимулятор «тверкающей» попы в наборе с очками виртуальной реальности — для создания эффекта присутствия женщины во время просмотра порно.ЦП вспомнил другие рекламные и маркетинговые кампании порносайта.... →

Рекламные конструкции, демонтированные чиновниками, уйдут с аукциона... →

Frustrated with the messaging from Google's Search Console? Google wants to hear your feedback on how to make it better. The post Google Wants Feedback On Search Console Messages & Notifications appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →