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Posted by randfishFrom search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. In today's Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing mix. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we'r... →

Lanhee Chen, one of the Republican Party’s rising policy stars, reminds us that the brains can be found on the right as well as the left of American politics. C Read More... →

Skype today updated all its apps with a basic, but much-requested, security improvement: Your IP address is now hidden from other Skype users by default. You can download the latest version of Skype’s desktop and mobile apps now from skype.com/download. Skype promises that starting with this update, and going forward for all future versions, your […]... →

Основатель российской IT-компании ABBYY Давид Ян запускает в США поисковик Findo, умеющий искать информацию по запросам в интернете, облачных хранилищах, соцсетях и на пользовательских устройствах. Об этом сообщают «Ведомости» со слов основателя нового поисковика. Ключевой особенностью нового поиска является умение искать ответы на запросы, заданные естественным языком. Например, по запросу [номер телефона парня из сан-франциско с которым мы познакомились в бостоне], поисковик отыщет на устройстве пользова... →

What does a humanist history of the Internet look like? Though it isn’t a documentary in the journalistic sense, Werner Herzog’s Lo and Behold, Reveries of the Connected World paints a unique picture of the bones and skin of our technologically interconnected universe. Read More... →

Jeff Schumacher is the CEO of BCG Digital Ventures, a low-flying, two-year-old corporate venture group created by Boston Consulting Group and staffed, interestingly, with some former execs of BCG competitor Booz Allen. (Schumacher is himself a former Booz Allen managing director; he also spent six years with McKinsey & Co.) Though the unit is seemingly late to the corporate venture… Read More... →

Canvs is a startup measuring emotion on social media — but CEO Jared Feldman insisted that we shouldn’t think of it as a social sentiment company. He said that’s because existing tools for measuring sentiment have earned something of a bad reputation. Where those tools are usually limited to classifying social media posts as good, bad or neutral, Canvs can classify a… Read More... →

The World Economic Forum (WEF) published an analysis today on the technological and sociological drivers of employment. The report, titled The Future of Jobs, validates the accelerating impact of technology on global employment trends, and also highlights serious concerns that job growth in certain industries is still very much outpaced by large scale declines in other industries. Read More... →

In this interview with HTT chief operating officer (and former MTV-VJ) Bibop Gresta, here what’s happening with the hyperloop company and how HTT is revolutionizing more than just transportation, but also entrepreneurship and business. Read More... →

The only security in this world is a reserve of knowledge, not money – so said the industrialist Henry Ford. Whether it’s the dollar, pound, rouble, rupee, euro or yuan, physical or digital, our entire world is built on currency exchange. But from barter, banknote to bitcoin, the means of exchange have evolved significantly. Read More... →

The jewelry industry is notorious for its insane markups on products and confusing array of terminology related to the metals used or gemstone grades – as with the “four C’s” of diamonds, for example. Now, a new startup – that’s managed to snag the old domain name Ice.com – is trying to change that. With its online jewelry marketplace, the company… Read More... →

Earlier today in balmy Davos, where afternoon temperatures reached a balmy 20 degrees (and evening temps have dropped to limb-numbing f-f-five degrees Fahrenheit), CEO Valery Vavilov of the bitcoin infrastructure provider and transaction processing company BitFury swung by our temporary  studio. Among those topics addressed with senior editor Matt Burns: What BitFury does exactly, why… Read More... →

There’s more to Switzerland than skiing, chocolate and endless beauty. Dr. Peter Vogel spoke to TechCrunch at Davos 2016 and argued that Switzerland is a great place to startup a company. But of course he would say that. Vogel is management and the Scientific Lead of a foundation dedicated to promoting startups in Switzerland. Vogal points out that Switzerland has a long history of… Read More... →

Public cloud infrastructure provider Amazon Web Services (AWS) today announced the launch of AWS Certificate Manager (ACM), a service that developers can use to obtain Transport Layer Security (TLS) and Secure Socket Layer (SSL) certificates for websites for free. These certificates provide tell browsers (which in turn tell end users) if a connection to a […]... →

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...... →

Google’s long-anticipated Wi-Fi for railway stations in India is slowly going operational starting tomorrow. As was announced late last September, Mumbai Central railway station will be the first location at which Google will provide high-speed internet access. The program, part of Google’s Access & Energy Team, is in partnership with Indian state-owned company RailTel.… Read More... →

John Harthorne sat down today with TechCrunch at Davos 2016. And boy is he enthusiastic about startups. Harthorne is the CEO of MassChallenge, a large startup accelerator based in Boston and quickly expanding across the globe. As Harthorne explains, MassChallange is different from other accelerators as it does not take an equity stake in the companies that graduate from the program.… Read More... →

Move over “Gangnam Style” and make room for “Hello”. YouTube announced that the popular song from Adele has become the fastest video to reach 1 billion views, toppling previous record holder PSY’s catchy dance number from several years ago. It only took Adele’s video 87 days to hit this milestone compared to PSY’s 158 days. Hitting the […]... →

The Apple Pencil was billed as a a tool that could assist both creatives and professionals. Microsoft, a company known fairly well for assisting professionals with pretty much every important document of theirs thanks to their Office suite, is now updating their Office app for iPad Pro so that users can utilize the Apple Pencil to notate and illustrate their documents, presentations… Read More... →

Microsoft Garage today launched what must be the most annoying alarm clock for Android yet — especially if you hate mornings as much as I do. The Mimicker Alarm app only lets you dismiss the alarm by — you guessed it — mimicking certain facial expressions, taking a picture of an object that matches whatever color the app decides on for the day, or by repeating a tongue… Read More... →