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Столичным властям хронически не везет с брендингом города... →

Startups fail. In fact, startups often fail. Anyone who has spent any time in the startup and venture capital ecosystem will tell you that failure is the most pervasive characteristic of the ecosystem. There is no shame in that. If building a great business from a startup was easy, everyone would be an entrepreneur. If identifying a startup that would return 10x on capital was easy, everyone… Read More... →

Возвращение производства ближе к точкам сбыта и другие выводы исследования трендов среди hi-tech компаний... →

In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve out the latest niche in digital marketing.... →

Founder of DesiHits! Anjula Acharia-Bath is the newest partner at venture capital firm Trinity Ventures. Bath has been named one of Billboard’s ‘International Power Players’ and ‘Top 40 Women in Music’ as well as a member of Vanity Fair’s ‘Next Establishment’ list. But she spent the last year as an entrepreneur-in-residence with Trinity and… Read More... →

EXCLUSIVE: Social aggregation/curation service LiveFyre has been busy integrating itself. Today, the San Francisco-based company is announcing a native integration with Salesforce’s Community Cloud for community management. Earlier this week, it unveiled a similar integration with Adobe’s website- and app-building Experience Manager section in its Marketing Cloud. While other social media services can integrate with those […]... →

Hello and welcome back to Bullish, TechCrunch’s first talk show. This time ’round we’re handling payments. After all, what’s the point of having money if you can’t use it? Joining us this week is Edward McLaughlin, MasterCard’s Chief Emerging Payments Officer, to break down how incumbent payment properties are both watching new payment technology, and… Read More... →

When Amazon CEO Jeff Bezos bought The Washington Post back in 2013, there was some speculation regarding why the exec, who claimed to know nothing about the newspaper business, would want to purchase one of the country’s oldest newspapers. But in the years since, Bezos has used the paper to his advantage – dangling it as a free app on Amazon Kindle Fire tablets, for instance.… Read More... →

High school was an era of my life I never really want to repeat. Not because it was a nightmare. Yes, there was a little turbulence, but mostly bewilderment and embarrassment. Why do I have to read The Old Man and the Sea while my gym teacher sleeps behind a newspaper? Why do I have to stand in the cold with other lackluster teenagers waiting for a bell to ring? And why am I wearing a white leather jacket with padded shoulders? To this day,... →

Improve the execution of PPC marketing campaigns by taking advantage of the many filtering features in Google AdWords. Here are five fundamental filters that are easy to operate.... →

Грядет крупнейшая в истории сделка на пивоваренном рынке... →

In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve out the latest niche in digital marketing.... →

Amazon has announced the latest benefit for its $99/year Prime subscribers: free access to the Washington Post National Digital Edition for 6 months, and a heavy discount thereafter. This move should surprise few people, given that Amazon founder and CEO Jeff Bezos snapped up the Washington Post for $250 million back in 2013. But it’s […]... →

Каждый год сотни баннеров с кричащими названиями зазывают специалистов, имеющих отношение к сфере digital—маркетинга, на различные мероприятия. Раздавая будущим клиентам щедрые обещания, устроители заявляют о проведении «единственной» и «неповторимой» (ежегодной) конференции «Digital…», «Professional…», «Dolby…», «Neo—marketing…» и так далее. От количества предложений поневоле можно растеряться. Так как же из всего этого выбрать именно то, что действительно необходимо, и отсеять то, что приведёт к пустой тр... →

If you're spending money to advertise online, social media ads may very well earn you the biggest returns. Here are some tips to make an effective campaign. The post 7 Hidden Factors of the Most Effective Social Media Ads by @kevanlee appeared first on Search Engine Journal .... →

VB INSIGHT: Worlds are colliding, On the one side, mobile-first publishers in the casual games, social, and entertainment spaces continue to compete for engaged, profitable users. They’ve already driven the cost of new users up near $3 each, and that’s just the beginning. Engaged, signed-up users can cost $40-200. But now, on the other side, big brands […]... →

PRESS RELEASE: Today, ObserveIT, the leader in user behavior monitoring and analytics, announced the release of ObserveIT 6.0, which provides the first insider threat platform to protect enterprises from data loss, fraud and IP theft across third-parties,...... →

«РЕН ТВ» объявил кастинг на выбор официального лица промокампании пятого сезона сериала «Игра престолов», премьера которого состоится на телеканале в ноябре 2015 года.... →

A lot of you have learned about recently launched Wiselike , and many of you signed up due to the prompting of your friends or my Facebook announcement . Well, let me fill you in on something: I'm not one of the three cofounders, but I've been involved in this labor of love for the last five months. Wiselike is the culmination of a project created by CEO Kyu Lee ,... →

Remember the sticker albums that were massively popular during the Eighties and Nineties? PopKey is creating a new version for the smartphone era with the launch of its redesigned mobile app for GIFs. Previously a simple companion to PopKey’s GIF keyboard, the new app now lets users discover, save, and share GIFs directly to their social media accounts, email, and messaging apps. Read More... →