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Do you know which emotions will get your reader's attention and pull her into your content? If not, how do you pin them down? And then once you've identified them, what do you do with them? Targeting your customer's emotions in your content is a key content marketing technique that you can use to get your reader's attention, keep her engaged, and encourage her to act. But how do you do this without being over-the-top? In today's episode of Hit Publish,... →

Apple chief executive Tim Cook confirmed that the fourth-generation box will be the first Apple living room device that uses apps to actively competes with video game consoles thanks to new hardware, software, and peripherals all targeted at gamers. Confirming previous rumors, the new Apple TV will have an app store with games that are playable on […]... →

Apple TV is the future of television, according to the company’s chief executive officer Tim Cook. And a big part of that is the refreshed motion-controlled, remote. The new handheld, TV-style controller comes with both a touch pad for navigating menus and motion sensors for playing driving games. This means you can even play touchscreen-based […]... →

Apple today unveiled the “Pencil,” a sleek new $99 stylus designed for the iPad. But for the past two years, a startup called FiftyThree already offered a stubby stylus designed for the iPad. And FiftyThree also named that stylus “Pencil.” FiftyThree’s stylus starts at $39.95. We checked in with venture-backed FiftyThree to see what it had to say about the news. A spokesperson sent back this […]... →

Компания Apple представила новую версию ТВ-приставки Apple TV — в последний раз это устройство обновлялось в 2013 году. Презентация прошла 9 сентября в Bill Graham Civic Auditorium (Сан-Франциско).... →

Компания Apple представила новую версию ТВ-приставки Apple TV с поддержкой магазина приложений и голосового помощника Siri. Презентация прошла 9 сентября в Bill Graham Civic Auditorium (Сан-Франциско).... →

The Apple TV is a brand new beast. You shouldn’t compare it with previous iterations as you can do much more with it, starting with gaming. As expected, Apple announced a new App Store for the Apple TV, but this is just one part of the story. As TechCrunch reported, the Apple TV comes with a brand new remote that features a touchpad, a microphone and motion sensors. Think of it as a… Read More... →

Apple just announced an App Store for its new Apple TV 4, and launch partners include platformer Rayman Adventures, racing title Asphalt 8, and party game Beat Sports. Apple Music will also be available through Apple TV, along with movies and TV shows like you’d expect. The Apple TV App Store will let users download experiences like games and video content apps to the set-top box and… Read More... →

Behold, oh tablet lovers, Apple’s latest gift to you — a new mini iPad: the iPad Mini 4! You can just see it, fourth from the right, in the new iPad line-up, pictured above, on a slide from its ongoing ‘Hey Siri’ fall event today. Cupertino has broken with its own release traditions in announcing a new mini a little earlier than previous refreshes. The iPad Mini 3… Read More... →

In addition to the iPad Pro, Apple trotted out the new iPad mini 4 at its big fall press event in San Francisco today. Like the original iPad Air, the iPad mini 4 starts at $399. The iPad mini 4 is meant to act as a showcase for the multitasking features in iOS 9. These […]... →

Apple today unveiled the next generation of its Apple TV device, a greatly enhanced media streamer that the company hopes will sit at the center of a thriving app and content ecosystem for the living room. The new Apple TV is physically bigger than its predecessor, with the added size needed for video storage space. The new […]... →

Confirming earlier reports, Apple unveiled the fourth-generation Apple TV today at its September press event in San Francisco. The updated device features a more powerful hardware, a new mobile OS, an updated user experience and new developer tools. Most notably, Apple TV now includes voice control, universal search as well as the much-anticipated Apple TV App Store. Also new is a remote… Read More... →

Apple unveiled its new iPad Pro today. If you’re wondering when you can get your hands on it, and how much it will cost, here you go: Apple says the iPad Pro and related accessories will be available in November. Pricing will start at $799 with 32 gigabytes of memory and WiFi-only connectivity, with a $949 price tag for 128 GB, and $1,079 for 128 GB and a cellular connection. If you want… Read More... →

Facebook is bringing its highly-used messenger app to the Apple Watch. This application will allow you to send stickers, have conversations, and share your location with your friends. Announced at its “Hey Siri” event in San Francisco, Apple senior vice president of operations Jeff Williams revealed the news to coincide with the upcoming release of Watch […]... →

Apple announced its latest processor is the A9X processor, unveiled today at the Hey Siri press event in San Francisco. Phil Schiller, senior vice president at Apple, announced the processor today as part of the new iPad Pro tablet. The new chip shows that Apple is still committed to its strategy of producing internally designed […]... →

Apple unveiled the iPad Pro, a bigger, more powerful iPad. While in many ways it looks and feels like a bigger iPad Air, the iPad Pro has a secret weapon — its stylus. Apple calls it the Apple Pencil. When Steve Jobs first introduced the iPhone, he said that nobody wants a stylus, and that the best pointing device is our finger. And yet, a stylus is a much more precise input device… Read More... →

Компания Apple представила планшет iPad Pro с размером экрана 12,9 дюймов и стилусом Apple Pencil. Презентация прошла 9 сентября в Bill Graham Civic Auditorium (Сан-Франциско).... →

Creativity is a wonderful thing. You get to make something out of nothing, have a fascinating life, and bring brand-new ideas and expressions into the world. But a creative soul can sometimes make one thing tough: marketing yourself and your work. In this session of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about some ways that creative folks (especially writers) can get more comfortable marketing themselves and the work they do.... →

Вслед за Олегом Тиньковым  менеджмент платежного сервиса PayQR публично предложил свой оффер на покупку RocketBank. Компания предлагает $1,5 млн. Срок предложения: до 31 октября 2015 года (из-за рисков с курсом), далее 1 млн рублей бессрочно. Бизнесмен Олег Тиньков сделал в своем Facebook публичную оферту на покупку RocketBank за $1 млн. Тиньков подчеркнул, что делает предложение как частное лицо и срок его действия обозначил 15 сентября. В этой же записи он сообщил, что хочет купить стартап для собственных... →

Apple finally trotted out its “work tablet,” the 12.9-inch iPad Pro. The device is possibly Apple’s most serious shot at the enterprise to date. Apple would love to sell thousands of tablets at a time to whole departments, rather than selling them one by one as usual. Looking at the hardware alone, the iPad Pro […]... →