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Для того, чтобы присоединиться к глобальному движению за толерантность и равноправие, Coca-Cola выпустила банки без обозначения своего бренда. Так компания показывает, что выступает за мир без этикеток и предрассудков.... →

Great writers write to the emotions of their readers. And they focus on just four emotional appeals. The appeal is the reason you give the reader to read, subscribe, donate, share, or buy. And the appeal is almost always expressed in the headline. John Caples, in his book Tested Advertising Methods (a must-read for any copywriter), says that all effective advertising boils down to an effective appeal. In this 6-minute episode of Rough Draft with Demian Farnworth,... →

Twitter today officially announced the launch of its new mobile Ads Manager, which allows users of Twitter’s smartphone applications to track their ad campaigns’ performance – including their impressions, engagements, spend, cost per engagement, and engagement rate – while on the go. The button was recently spotted in the wild, ahead of a formal announcement from… Read More... →

The best part of every TechCrunch Radio show (and trust me, there are tons of good parts) is the TC Radio Pitch-Off. For the last half-hour of each show, John Biggs and I bring on five of the coolest new startups we can find to pitch their product live on the radio. They each have exactly sixty seconds to share their story, at which point they’ll answer a few questions from a panel… Read More... →

Южноафриканское рекламное агентство Publicis Machine разработало завернутые в пластик флаеры из шоколада для программы по похудению SureSlim. Компания раздавала их на мероприятиях, посвященных еде и здоровому образу жизни.Чтобы получить скидку в 20%, нужно принести флаер целиком в один из центров компании.... →

Posted by jamiejpressMany of us have known for a while that Google Autocomplete can be a useful tool for identifying keyword opportunities. But did you know it is also an extremely powerful tool for content ideation?And by pushing the envelope a little further, you can turn an Autocomplete topic from a good content idea into a link-building, traffic-generating powerhouse for your website. Here’s how I did it for one of my clients. They are in the diesel power generator industry in the Australian market, but... →

Microsoft may have sold off some of its mapping assets to Uber last week, but almost as if to show that it’s still taking Bing Maps seriously, the company today announced a new preview release of Bing Maps for the web. Read More... →

The esports phenomenon is getting so big that it's getting its own documentary.... →

If you’ve ever had to reserve a block of hotel rooms for a conference or wedding, you know how complicated the process can be. YC-Backed Roomblocker is a service that handles the entire group booking process, from gathering bids to accepting reservations for people in the group. Here’s how Roomblocker works: First, the company assigns each group organizer to a dedicated… Read More... →

Microsoft today announced a request for proposals for academic research on possible applications of “holographic computing” — the sort of augmented reality that Microsoft’s HoloLens headset can offer. Microsoft has come up with a few potential areas of exploration, like data visualization, interactive art, human-computer interaction, and and psychology. But the company wants help from […]... →

While the rise of standalone streaming services has been fueled, in part, by increased connection speeds combined with the ubiquity of smart mobile devices, video consumption is still often taking place in the living room. And in the case of Hulu’s over-the-top streaming video service, living room viewing is actually on the rise. Today, living room viewing accounts for over 58 percent… Read More... →

Meet Talent.io, a new take on engineer recruitment companies. Talent.io isn’t your average headhunting agency and has opted for a more scalable model that should work for both engineers and recruiting companies. Three months after its beta launch in France, the company just raised $2.2 million (€2 million) from Alven Capital, Elaia Partners, Ventech and a few business angels. Read More... →

6 июня РБК сообщило о трех исках издательства «Эксмо» к сайтам «Флибуста», «ЛитМир» и Rutracker.org. Как указано в материале, из-за этих заявлений площадки стали первыми кандидатами на «вечную блокировку», которая предусмотрена версией «антипиратского» закона от 1 мая 2015 года. ЦП разобрался в механизме «вечной» блокировки сайтов по действующему законодательству.... →

Ксения Пруцскова, PR-менеджер Mango Office, поделилась советами, как правильно питаться, сохраняя рабочий ритм... →

Microsoft has launched Tossup, a new app designed to help you create impromptu polls around events.... →

Troubleshooting Google My Business issues is difficult enough for a single location, so how can multi-location businesses keep up? Columnist Andrew Shotland shares his strategy. The post How To Scale Google My Business Support For Enterprises Like A Boss appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Last week the SEJ Marketing ThinkTank was joined by Brent Csutoras, the Chief Social Media Strategist of SEJ and founder of Kairay Media. His presentation, titled "Big Brands and Reddit - Are You Missing Out?", discussed how brands are marketing successfully on one of the most fickle social media platforms out there. The post Webinar Recap: Big Brands & #Reddit with Brent Csutoras by @dantosz appeared first on Search Engine Journal .... →

Команда Яндекс.Метрики сообщила об осуществлении разделения целей на два вида: конверсионные и ретаргетинговые, так как цели в Метрике традиционно могут использоваться для решения двух задач - расчета конверсии и ретагретинга рекламных объявлений в Яндекс.Директе. Соответствующие разделы появились и в настройках счетчика и при выборе цели в отчетах: Выставить отметку, означающую отнесение цели к ретаргетинговым, можно как при создании новой цели, так и при редактировании уже существующей. Конверсии по вс... →

В 2014 году конкурс креативных достижений CLIO Awards учредил номинацию CLIO Sports, чтобы отдельно наградить выдающиеся работы в сфере спортивной рекламы.ЦП приводит проекты, взявшие золотые статуэтки в категории Digital / Social.... →

A number of apps over the years have attempted to make it easier for friends to get together offline by helping them to plan everything from casual get-togethers to more formal events. Now Microsoft is taking a shot at this space with a new social polling app called Tossup. The app lets a group of friends vote on things like where and when to meet, what restaurant to choose, as well as RSVP.… Read More... →