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Журналист и PR-специалист Сабур Ибрагимов поговорил с продуктовым маркетологом Picsart Анной Маиковой о том, зачем уезжать из родной страны, как получить работу в международной компании и стать востребованным специалистом в США.  В 2015 году Анна Маикова решила покинуть Россию, уйти с перспективной работы и поступить в вуз во второй раз. Идея покорить Digital-рынок Америки вылилась в офферы от профессора Нью-Йоркского университета и стартап, получивший инвестиции от Porsche. В конечном счете Анна познакомил... →

Каждый второй работник в России недоволен маленькой зарплатой, гласят результаты исследования HeadHunter и Skypro. Большинство из них хотят «уйти в IT» и надеются получать от 100 тысяч рублей в месяц.... →

Big-data analytics unicorn Databricks is back in the news, disclosing a new revenue figure and its 2021 growth rate. TechCrunch has been tracking the company for years, curious about its growth and what its rising worth said about its market. Today we’re revisiting its last private round measured against its most recent financial data. But […]... →

Earned media carries a ton of value, but not everyone understands how to measure its impact or grasp its full effect on your organic growth.... →

Tesla's Model 3 has been Consumer Reports' top EV choice for the past two years, but the has declared a new champion: Ford's Mustang Mach-E has ousted the Model 3 as its EV Top Pick.... →

Here is a recap of what happened in the search forums today...... →

As an agency, we consult with new prospects and clients on a regular basis. One area that consistently “needs improvement” during our initial review is tailoring a website’s content strategy for new opportunities and a current-day approach to optimization. Below are 15 common mistakes, best practices, and trends for 2022. Let’s get into it! 1. Meeting User Intents We’ll start with the obvious, but a lot of webmasters are still... [Read More...] The post 15 Content Trends for SEO Success in 2022 appeared fir... →

As an agency, we consult with new prospects and clients on a regular basis. One area that consistently “needs improvement” during our initial review is tailoring a website’s content strategy for new opportunities and a current-day approach to optimization. Below are 13 common mistakes, best practices, and trends for 2022. Let’s get into it! 1. Meeting User Intents We’ll start with the obvious, but a lot of webmasters are still... [Read More...] The post 13 Content Trends for SEO Success in 2022 appeared fir... →

Twitter is slowly continuing to enhance its direct messaging interface amid a tidal wave of product updates over the last year. The company announced today that it will now enable users to pin six conversations to the top of their DM inbox for easy access. The feature is available on iOS, Android and web. Keep […]... →

Компания объединила бренды под единое руководство, чтобы сократить расходы, и увеличила количество изданий с платным доступом.... →

Those Super Bowl ad spots paid off for a number of tech companies not just in terms of exposure, but also app installs, a new report indicates. But Coinbase’s viral ad — which just bounced a QR code around on a black screen like the old DVD screensaver — outperformed the group, with installs jumping […]... →

No South by Southwest for me this year. No drinking weird promotional energy drinks while watching bands play front yards at 9 AM or traveling out of my way to see the Daniel Johnston mural on the side of the delightfully named but permanently closed Thai, How Are You? restaurant. For a change of pace, […]... →

Companies once believed they could rely on algorithms to catch inappropriate content and intervene with public relations in high-profile cases. Today, the challenges are bigger and more complicated.... →

Лучшей крупнейшей компанией стал «Сбер»... →

Hyphen grabbed a quick mention in my newsletter (it’s good, you should susbscribe) when it came out of stealth, back in August. Automated food prep is going to be a big thing, going forward. Many predicted as much in the early days of the pandemic, when stay at home orders and fears around COVID transmission […]... →

Сервис развития карьеры «Эйч» организовал формат индивидуальных консультаций по развитию профессиональных навыков с топ-менеджерами компаний. Онлайн-сессия длительностью в один час в среднем стоит от 3 до 42 тысяч рублей в зависимости от уровня эксперта.... →

Why stop at just gamifying fitness with a leaderboard? Peloton is literally adding games to its repertoire today as it launches Lanebreak, which the company calls its “first gaming-inspired experience.” Lanebreak falls into the genre of music-centric rhythm games, like virtual reality favorite “Beatsaber” or the classic “Guitar Hero.” But on a game like “Guitar […]... →

“In my 20-plus years, I have never seen a document like it,” Emmalyn Shaw, managing partner at Flourish Ventures, said during TechCrunch Live. The episode was nearing the end, and Unit’s CEO and co-founder Itai Damti had just explained how the company’s long-running Culture and Values document helped pitch the company. “I’d seen, obviously, high-level […]... →

If you thought Elon Musk was upset about frequent attention from the SEC... you guessed correctly. Musk and Tesla have written to a court accusing the SEC of conducting a "harassment campaign."... →

Trying to deal with the huge amount of data associated with how companies are going to transition to a ‘net zero’ economy is an uphill task. The interface of numbers would tax even the geekiest of CEOs. What if it could all be rendered visually, but also accurately? That’s the germ of the idea behind […]... →