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It used to be that having a corporate blog and some paid content was the gist of your marketing department’s content efforts, and that was enough. But as larger companies like Salesforce and HubSpot have launched their own full-blown media arms, it may be time to rethink your content strategy. AudiencePlus, a new media platform […] AudiencePlus wants to help every company run its own media platform by Ron Miller originally published on TechCrunch... →

Герои этого материала уже облегчили жизнь себе и компании — и поделились впечатлениями.... →

Герои этого материала уже облегчили жизнь себе и компании — и поделились впечатлениями.... →

Компания рассказала, что пострадала более чем на 650 млн рублей из-за махинаций с рекламой, СМИ описывают произошедшее по-разному, WB подали заявление в полицию, но уже сами списали с селлеров сумму ущерба. Селлеры пришли протестовать к офису, в пунктах выдачи не работает оплата заказов. .... →

Его цель — предоставить фрилансерам и компаниям возможность работать без юридических рисков... →

Церемония вызвала большой интерес у маркетологов... →

We’ve entered a critical phase of AI where who gets to build and serve these powerful models has become an important discussion point. Making foundation models accessible: The battle between closed and open source AI by Walter Thompson originally published on TechCrunch... →

The early-bird clock continues its rapid wind-down, and now you have just 48 hours left to save up to a hefty $800. It’s time to take decisive action and buy your pass to TechCrunch Disrupt by Friday, May 15 at 11:59 p.m. PDT. What would you do with that extra chunk of cheddar? When you […] Crikey! Only 48 hours left to save $800 on passes to Disrupt by Lauren Simonds originally published on TechCrunch... →

Apple just released findings from an independent study, which highlighted that the revenue of small developers on the App Store grew by 71% from 2020 to 2022. The findings come amid regulatory pressure on Apple to change its app distribution practices, including opening up iOS to other app stores. The tech giant defines small developers […] Study says App Store revenue of small developers grew by 71% in last two years by Ivan Mehta originally published on TechCrunch... →

Аналогичная норма действует для соцсетей с февраля 2021 года... →

YouTube тестирует функцию обхода блокировщиков рекламы... →

Meta’s content moderation partner in Africa Sama was earlier today compelled by a Kenyan court to pay April salaries to a section of moderators it had left out. The direction comes days after moderators picketed at Sama headquarters in Kenya demanding April pay. The court gave the orders following an urgent application filed on April […] Meta content review partner Sama told by court to pay moderators by Annie Njanja originally published on TechCrunch... →

Для оплаты сборов компаниям необходимы новые складские мощности и IT-решения... →

Как post-view аналитика изменила подход застройщиков к оценке медийной рекламы... →

As companies explore generative AI more deeply, one of the more confounding issues is the hallucination problem, where if the model doesn’t know the answer, it simply makes one up, whether it makes sense or not. To work in business, finding a way to mitigate this problem is paramount. Today, Writer, the generative AI writing […] Writer introduces product that could help reduce hallucinated content in its LLMs by Ron Miller originally published on TechCrunch... →

Cable enables banks and fintechs to monitor all of their accounts — not just a fraction as before — to know, in real time, if failure controls are working as expected to combat breaches.  Cable wants to help banks cut financial crime through automated assurance by Christine Hall originally published on TechCrunch... →

Google also announced an upcoming update to the helpful content system (update) that will be released in the "coming months." This update will find content in hard-to-find places such as forum threads, blogs and other places to show more "hidden gems" in Google Search.... →

Календарь SEOnews: Вебинар по построению выигрышных стратегий 2023 для предпринимателей... →

Google announced a preview, a labs experiment, of its all-new search engine, it is calling Google Search Generative Experience. This is where Google brings in generative AI into the search interface and makes a search interface designed more for a youthful audience.... →

Apple is facing another antitrust investigation in Europe over privacy rules it applies to third party apps running on its mobile platform which affect their ability to track iOS users in order to target them with advertising. Italy’s competition watchdog said today it’s concerned Apple may be creating an unfair advantage for its own ‘personalized’ […] Apple’s ATT faces competition probe in Italy by Natasha Lomas originally published on TechCrunch... →