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Компания тестирует решение, направленное на улучшение покупательского сервиса... →

U.K.-based engineering giant Smiths Group has confirmed a cybersecurity incident involving “unauthorized access” to its systems. The London-listed company, which operates across multiple sectors including energy, security, aerospace and defense, said Tuesday that it is currently “managing” the incident. The company said it isolated affected systems and activated its business continuity plans, implying a disruptive […] © 2024 TechCrunch. All rights reserved. For personal use only.... →

Такой законопроект в первом чтении приняла Госдума... →

Uber-backed Moove, an Africa-born mobility fintech that offers vehicle financing to ride-hailing and delivery app drivers across six continents, has acquired Kovi, a Brazilian urban mobility provider. The value of the deal is not being disclosed, but Moove confirmed it was an all-share transaction, and Kovi is now wholly owned by Moove. Moove co-founder and […] © 2024 TechCrunch. All rights reserved. For personal use only.... →

Как эмоциональная реклама влияет на покупательское поведение, восприятие и запоминаемость рекламных креативов... →

The AI bubble hasn’t burst yet, at least when it comes to consumer spending on AI apps. Led by OpenAI’s ChatGPT, overall spending on AI apps jumped to $1.42 billion in 2024, according to app analytics firm Appfigures. This marks a 274% increase from 2023 (the app launched in May of that year). Among tens […] © 2024 TechCrunch. All rights reserved. For personal use only.... →

Google has once again expanded the reach of its site reputation abuse policy, beyond the US enforcement from from May and beyond limited European regions last week - we are now seeing enforcement in the massive German market.... →

Google may have pushed some improvements to the reporting system within Google Search Console. Now Google can show how soon the report was updated within a 30 minute interval. So instead of showing last updated 3 hours ago or 4 hours ago, as an example, Google can show 3.5 hours ago.... →

Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or support placement exclusions for Performance Max campaigns. Well, Google's Ginny Marvin clarified this the other day in an email to Navah Hopkins.... →

Отраслевые ретейлеры стали заметно проигрывать маркетплейсам... →

Google AI Overviews, even when not signed into a Google Labs project, is providing coding and programming examples and help. This started sometime yesterday, I believe, and before, I believe you had to opt into a Search Labs experiment to trigger this.... →

John Mueller from Google noted that he finds it "interesting" how those who spend time in our industry "can often recognize made-for-search-engine content fairly quickly." Meaning, we are good at seeing a piece of content on the web and knowing if it was created to perform well in search or written by a normal user trying to help others.... →

«МТС» запустила федеральную рекламную кампанию в поддержку повышенного кешбэка при покупках в салонах и на маркетплейсах с помощью карты «МТС Деньги»... →

Российские компании продолжают экспансию и активно применяют технологии на базе искусственного интеллекта... →

Martin Fengler knows a lot about the weather. Fengler got his Ph.D. in mathematics, focused on numerical weather prediction, before working for Meteomedia AG, a network of weather stations in Switzerland and Germany. But while he knew a lot about weather forecasting from the prediction side, he realized the gaps that remained on the consumption […] © 2024 TechCrunch. All rights reserved. For personal use only.... →

AI chatbot DeepSeek has taken the world by storm, topping app store charts and sending Silicon Valley and Wall Street into meltdown. An offshoot of Chinese hedge fund High-Flyer, DeepSeek’s cost-to-performance ratio makes for impressive reading compared to incumbents such as OpenAI. However, reports have increasingly documented some of the things the AI chatbot is […] © 2024 TechCrunch. All rights reserved. For personal use only.... →

Just a few hours after David Sacks claimed DeepSeek used OpenAI’s models to train its own models, Bloomberg Law reports that Microsoft is investigating DeepSeek’s use of OpenAI’s application programming interface (API). According to security researchers working for Microsoft, the Chinese company behind the R1 reasoning model may have exfiltrated a large amount of data […] © 2024 TechCrunch. All rights reserved. For personal use only.... →

Креативное агентство переосмыслило и продало то, что почти у каждого из нас есть под столом... →

Злоумышленники распространяли программу, используя фишинговые письма... →

If you talk to a fintech entrepreneur about their business, chances are they’ll end up talking about ledger issues at some point. A ledger is a record of money movements that serves as the source of truth for financial assets, but when a company starts having multiple bank accounts, payment processors and funds spread across […] © 2024 TechCrunch. All rights reserved. For personal use only.... →