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Рассмотрим основные факторы, которые влияют на имидж бренда и его востребованность у целевой аудитории... →

С помощью качественного контента SEO-специалисты успешно продвигают не только русскоязычные, но и зарубежные сайты. Для этого нужно хорошо понимать, что такое качественный контент с точки зрения поисковых систем, как лучше всего использовать имеющиеся у вас возможности и какие методы принесут … Читать далее → Сообщение Контент в SEO: старые и новые возможности работы в России и за рубежом появились сначала на Блог компании Sape.... →

Обсуждаем, что это за подход, какие digital-инструменты включает и от какой суммы стартует... →

Кейс PromoPult. Продажа оборудования для барбершопов... →

С помощью нового инструмента «Избранные цели» анализировать эффективность трафика будет проще и удобнее... →

BlaBlaCar is an iconic name in the French startup ecosystem. The carpooling and bus ticketing company has been around for so long that it’s hard to consider it a startup anymore. Still, BlaBlaCar is an extremely interesting company today due to its unique trajectory. What started as a scrappy online hitchhiking community became a startup […] © 2024 TechCrunch. All rights reserved. For personal use only.... →

The Indian government has finally resolved a years-long cybersecurity issue that exposed reams of sensitive data about its citizens. A security researcher exclusively told TechCrunch he found at least hundreds of documents containing citizens’ personal information — including Aadhaar numbers, COVID-19 vaccination data, and passport details — spilling online for anyone to access. At fault […] © 2024 TechCrunch. All rights reserved. For personal use only.... →

Chatbots have come a long way. For years, they were limited to responding with predetermined replies that followed a simple logic structure. But customers can have complex problems, and no tree-diagram of possible replies can have enough branches to account for all the edge cases that arise. Thankfully, the advent of large language models has […] © 2024 TechCrunch. All rights reserved. For personal use only.... →

For years, the solar energy sector has grappled with interseasonal energy storage. The ability to harness the surplus solar energy of summer months for use during the winter has remained an elusive goal, with existing solutions like batteries falling short due to prohibitive costs and limited lifespans. Hydrogen, meanwhile, despite its clean-burning properties, has been […] © 2024 TechCrunch. All rights reserved. For personal use only.... →

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The fediverse — the name for the social network made of interconnected servers, like Mastodon and others — just got another boost of legitimacy Tuesday as the @Potus (President of the United States) account on Instagram Threads shared its first federated post. The account operated by Biden’s team published a message regarding the president’s support […] © 2024 TechCrunch. All rights reserved. For personal use only.... →

How do you get an AI to answer a question it’s not supposed to? There are many such “jailbreak” techniques, and Anthropic researchers just found a new one, in which a large language model can be convinced to tell you how to build a bomb if you prime it with a few dozen less-harmful questions […] © 2024 TechCrunch. All rights reserved. For personal use only.... →

Rubrik initially presents as a moderately growing software business with net losses that stretched to $354 million in its most recent fiscal year. © 2024 TechCrunch. All rights reserved. For personal use only.... →

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I posted the big Google Webmaster Report for April...... →

Nick Green, one of the company's co-founders, stopped by Found to chat about his company and the market's evolution since he first launched it. © 2024 TechCrunch. All rights reserved. For personal use only.... →

The document alleges that Facebook even cut spending on original programming for its Facebook Watch video service so as not to compete with Netflix, a large Facebook advertiser. © 2024 TechCrunch. All rights reserved. For personal use only.... →

Seven open source foundations are coming together to create common specifications and standards for Europe’s Cyber Resilience Act (CRA), regulation adopted by the European Parliament last month. The Apache Software Foundation, Blender Foundation, Eclipse Foundation, OpenSSL Software Foundation, PHP Foundation, Python Software Foundation, and Rust Foundation  revealed their intentions to pool their collective resources and join […] © 2024 TechCrunch. All rights reserved. For personal use only.... →

A group of 200 musicians signed an open letter calling on tech companies and developers to not undermine human creativity with AI music generation tools. The list of undersigned artists is so power-packed and wide-ranging that it could make for a great Coachella lineup — it features Billie Eilish, the Bob Marley estate, Chappell Roan, […] © 2024 TechCrunch. All rights reserved. For personal use only.... →

Much like the headset for which they were designed, Apple’s Personas are very much a work in progress. The original version of the beta avatars were — is “nightmarish” too strong a word? A subsequent update has made them more palatable and truer to life, and Apple says it’s continuing to work on the 3D […] © 2024 TechCrunch. All rights reserved. For personal use only.... →

In an announcement timed for the National Association of Broadcasters conference in Las Vegas, which kicks off later this month, Amazon today announced Deadline Cloud, a new service that lets customers set up, deploy and scale up graphics and visual effects rendering pipelines on AWS cloud infrastructure. Using Deadline Cloud, customers in media and entertainment […] © 2024 TechCrunch. All rights reserved. For personal use only.... →