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У двух рекламных кампаний могут быть одинаковые бюджет и количество кликов. Но одна принесет прибыль, а другая — нет. Чтобы понять, почему так происходит, важно анализировать результаты комплексно. Для этого используют разные группы показателей: рекламные, поведенческие, конверсионные, стоимостные, экономические, связанные с удержанием и качеством лидов (пользователей, заинтересованных в продукте). В статье разберем метрики (показатели), которые […]... →

The caller ID company says users are increasingly ignoring and blocking calls from India's dedicated business number series.... →

The saga of Musk's tussle with the SEC over how he disclosed his growing stake in Twitter (now called X) has come to an end.... →

The $300 million round is expected to be led by Menlo Ventures, Sifted reported.... →

The National Highway Traffic Safety Administration said emergency scenes are not "edge cases."... →

Сегодня в Telegram-канале: Claude Cowork выкатывается в веб и на мобильных устройствах — в отличие от десктопа, агентские сессии выполняются в обла… Meta Superintelligence Labs выпустила Muse Image — свою первую модель генерации изображений — и показала превью видеомод… OpenAI в четверг откроет широкий доступ к своей самой продвинутой линейке моделей GPT-5.6, а сейчас расширяет превью гло… Суд общей юрисдикции ЕС в Люксембурге отклонил иски Apple против её статуса гейткипера по Закону о цифровых рынках (DMA... →

Earlier this week, a picture that seemed to show Kentucky Senator Mitch McConnell covered in tubes in a hospital bed in a state of extreme distress. It turned out to be an AI-generated fake.... →

The race to produce more chips is on, and Europe is in. ASML, the Dutch company that has a near-monopoly on manufacturing the machines used for chipmaking, may soon no longer be an isolated success story. Like its U.S. counterpart, the European Chips Act aims to foster the semiconductor industry — in part thanks to […]... →

Manna is launching a U.S. operations and manufacturing facility in Tulsa, Oklahoma that will eventually employ 1,000 people.... →

Elon Musk's tech company released the newest version of Grok on Wednesday, promising a cheaper, more efficient alternative to other powerful AI models.... →

This developer didn't expect his side project to grow to 300,000 users, but people love Roost because it's an alternative to an always-on, fast-paced online culture.... →

General Intuition is betting millions of hours of video game data can train the foundation models for physical AI, making it easier to build smarter robots with minimal real-world data.... →

X plans to send users direct messages when posts they’ve liked, replied to, or reposted receive Community Notes, an update aimed at addressing criticism that the platform’s crowdsourced fact-checking system often arrives too late to curb misinformation.... →

The feature can do things like apply cinematic relighting to brighten up a dark clip, swap out a plain background for something fun, or add artistic styles to videos.... →

When it comes to achieving artificial general intelligence (AGI), large language models just don’t have what it takes. Models like ChatGPT and Claude are great at text, but they’re less skilled at understanding how things actually move through space and time — an essential skill for producing intelligence that generalizes. That gap, it turns out, might be filled by gaming data. That’s the bet behind General Intuition, a […]... →

Meta is adding a new safeguard to stop people from secretly recording others with its AI glasses. But the update comes as the company continues to expand how much personal data its AI products collect and use.... →

OpenAI says its new voice mode can speak and listen at the same time, a key ability for live translation.... →

Paradigm, the VC firm founded in 2018 to back crypto startups, raised a $1.2 billion Fund III.... →

The round, led by Radical Ventures, values the two-year old startup at $1 billion.... →

The cyberattack targeting a U.S. insurance giant is the largest known breach of driver's license numbers so far in 2026.... →