Today, Nielsen announced that Roku plans to enable four-screen measurement across desktop, mobile, connected TV, and traditional TV. This is the first time Roku will use the digital methodology, Nielsen One, the data measurement firm’s cross-media measurement tool, which launches in December. In the age of streaming, it’s becoming more challenging for companies to measure […]
Roku will now work with Nielsen to track cross-media viewership by Lauren Forristal originally published on TechCrunch...