People turn to their phones billions of times a day for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments . And in these intent-rich moments, they often turn to apps to get what they need. Runners may search for a "mileage tracker" app as they start training for a marathon, foodies may look for "restaurant" apps to check out the trendiest new places in town, and frequent fliers may search for "top games" to play before a long flight. In fact,...